The AFP Greater Toronto Chapter is a recognized leader in promoting philanthropy and providing education, training and best practices for those in the fundraising profession. With more than 1200 members, the Greater Toronto Chapter is the largest of the more than 240 AFP chapters throughout the world.
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By Emily Barrie
“Leave something behind, be curious, and surround yourself with good people”.
These are simply a few of the takeaways I left Fundraising Day 2019 with; and as a first-time attendee I can confidently say that as I boarded the Lakeshore West train I was heading back home with a number of new tools in my fundraising toolkit.
I am early on in my career as a professional fundraiser, and have been a member of the AFP for less than a year. Always eager to learn and improve my skill-set I decided that it was time for me dig deeper and dive into my fundraising education. So naturally I found myself on AFP Toronto’s Fundraising Day 2019 website, hovering over the “complete registration” button. At first I was a bit hesitant as not only would I not know anyone, this would be the first time I’ve attended an event like this. Of course, I could hear the little fundraiser voice in the back of my head saying “you won’t know unless you ask”, or in this case, attend. So after debating over which sessions I wanted to participate in I found myself looking at that same registration button, and clicked.
By Loretta Lam
Understand Your Audience Before You Ask
May 30, 2019 – I was at a conference today filled with around 500 attendees from small to large not-for profit organizations. The conference, called Fundraising Day and appropriately themed “The Fabric of Fundraising” in celebration of its 25th year, was organized by the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. I made remarks at one of the sessions at the conference about the importance for fundraisers to understand the changing fabric of Canada.
Canada now has over 40,000 immigrants every year and 7.1 million Canadians’ mother tongue is neither English nor French. By 2036, 34% of Canadians will be multicultural consumers. Charities and not-for-profit organizations have to understand that their current and future donations, sponsorships, volunteers and employees will come from these immigrants. Fundraisers need to adapt their fundraising and marketing strategies to the fast changing demographics. With that being said, I wonder how many of them have hit some roadblocks along the way before they realized they need a different approach to this unique audience segment.
The Chinese, for example, are known for their charitable giving and generosity, but they are not keen to give just because you have a good cause. With so many good causes, how can you push the right buttons to get results? Many organizations make the mistake of asking before the right relationships have been built. From my own personal history and experience, I have learned that doing business with the Chinese requires building positive relationships and trust. This same principle applies to fundraising in the Chinese community (and in the sector at large). While immigrant Chinese are trying to integrate into the Canadian culture, it is important to keep in mind that most were brought up with a very different set of values, which still shape how they think and behave.
So, how do we embrace these values and diversity in our fundraising?
Here are 6 quick tips to get you started: