The AFP Greater Toronto Chapter is a recognized leader in promoting philanthropy and providing education, training and best practices for those in the fundraising profession. With more than 1200 members, the Greater Toronto Chapter is the largest of the more than 240 AFP chapters throughout the world.
National Philanthropy Day® is a special day set aside on the fifteenth of November. The purpose of this day is to recognize the great contributions of philanthropy—and those people active in the philanthropic community—to the enrichment of our world.
NPD was originally conceived of and organized by Douglas Freeman in the 1980s, and the first official events held in 1986 after President Reagan signed the official NPD proclamation. The day provides an opportunity to reflect on the meaning of giving and all that it has made possible. NPD celebrates the endless daily contributions individuals and organizations across the world make to countless causes and missions.
Last year, more than 130 AFP chapters held NPD events and activities across North America. In addition, AFP launched #NPDLove, a global social media outreach and awareness campaign to engage the global charitable sector, the philanthropic community, and the public in activities to demonstrate “love of humankind” and highlight how they (or their organization) are helping to change the world.
Stay tuned for more details about NPD 2018 coming soon!
Latest Blog Entries View All
By Mo Waja
For many nonprofits, ‘marketing’ has been — and remains — a support tool for fundraising; its purpose, mainly to serve as a medium to get the fundraising message out there to as many prospective donors as possible, via social media or otherwise. But this limited use fails to capitalize on the opportunity of marketing. For nonprofits making more robust use of marketing and communications, the act of ‘marketing’ becomes everything from a branding exercise to a recruitment tool, to a way to connect with key stakeholders, to community engagement, to profile building, to storytelling.
But it’s that last, storytelling, that sits at the core of good marketing. No matter what message your organization is looking to put out into the world, the story you tell is the heart of how you express the need of your population, how you connect with your community of supporters, and how you show the continuous positive impact your organization has. The question is, how do you tell that story well?
The thing is, ‘telling a story well’ encompasses more than simply telling a good story that (hopefully) raises fundraising dollars. Why? Because every charitable organization owes a duty of care to the population they serve that goes beyond the good work provided.
This, how to market, advertise, or tell a nonprofit story well, has been a topic of much debate. While, broadly, we can agree that tapping into empathy and, from that, compassion, is a key component of generating giving behaviour through storytelling, the real question is how do we get there. One common way is the use of ‘shock’ campaigns depicting imagery of people in desperate circumstances. Yet this strategy has been used so frequently that it has almost become a cliché, while simultaneously becoming an unfortunate standard by which many fundraising campaigns are set, particularly those for international aid (think your classic imagery of impoverished, starving Africa). While, even today, these shock campaigns — often more harshly labeled ‘poverty porn’ — can undoubtedly be effective in soliciting short-term donations, the problems with this approach are multifold. Read more »
By Tara Irwin, CFRE
With AFP Congress only a few weeks away, I’m starting to get excited to reconnect with my fundraising friends, meet some new contacts, and learn a few tips and tricks to help me excel in my role. While some people find conferences overwhelming (they are), with a little preparation, they can be very rewarding. Here’s what I like to do in order to maximize my Congress experience.
Whether you’re planning to meet specific people or just chatting with the person beside you at lunch, Congress is the perfect opportunity to connect with other great minds in our sector. I like to have a couple of questions prepared, so I don’t feel like a robot asking everyone I meet the same thing. It’s okay to write down some notes, especially if there is a key person you’d like to chat with. I also like to connect with new contacts on LinkedIn right away. It’s a great platform to grow your network and communicate with like-minded professionals in the industry. Try to send a personal message noting where you met.
This can be a hard one for all of us, especially when there is temptation to check your email constantly throughout the day. Since I’ve made the commitment to attend Congress and learn something new, I do my best to focus my attention on the session content instead of worrying what’s going on back at the office. I like to check my email in-between sessions, so not to be distracted from an interesting presentation or discussion. I use my out of office message to let people know that I’m at a conference learning something new that will help make me better at my job.
“Everything in life goes back to basics.” – Kon Gracie
For the first time ever, we are reaching out to the AFP Canada community for speaker proposals for Fundraising Day 2019.
This Fundraising Day is all about going Back to Basics – and when we say that, we don’t mean fundraising for dummies! We mean we want to root ourselves in the foundations of fundraising – the best practices, the old ideas that have become new again, and the simplest approaches that drive the best donor experiences, and the best results.
New in 2019: A Summit for Senior Leaders, offering an opportunity for Senior Leaders to join for a morning, afternoon or full day of facilitated discussions on the big topics you are grappling with. If you have a topic idea or are a Senior Leader that would like to facilitate a discussion please let us know. Read more »