Tracking Social Media Fundraising Revenue: Understanding the Challenges

Posted by & filed under Analytics, Metrics, Mobile Giving, Social Media.

Brock Warner If you’ve been to a conference session about fundraising using social media, you know there is always someone that eventually says “yeah this is nice and all, but how much money did it raise?” Stop asking that question. What you need to start asking is “how did you track your fundraising results?” because all… Read more »

Crowdfunding – Good Preparation is Essential

Posted by & filed under Congress, Crowdfunding, Marketing/Communications, Social Media, Speakers, Stewardship/Donor Relations, Volunteers.

Robert C. Osborne, Jr., Principal, The Osborne Group, Inc. If you go to any crowdfunding platform and search past the featured projects on the home page you’ll see that many, if not most of these projects are well behind in their goals. Sometimes it is because the project isn’t a very compelling one, sometimes it is because… Read more »

Focus On the Right Donors

Posted by & filed under Congress, Marketing/Communications, Stewardship/Donor Relations.

Emma Lewzey, CFRE, Senior Major Gifts Officer, St. Michael’s Hospital Foundation If you work in a small or mid-size shop, there is a clear path to stability and sustainability for your organization. You need to focus on the right donors: individual donors. Now, don’t get me wrong – corporate gifts, special events, and foundation grants can all play an… Read more »

7 Tips for Getting the Most Out of Your Next Conference

Posted by & filed under Career Development, Leadership/Management, Networking.

Paul Nazareth, Philanthropic Advisory Services, Scotia Private Client Group Conferences are one of the most powerful ways to learn, grow a peer support network and grow professionally. How can you take full advantage of your time and organization’s funds invested to send you? Here are some tips we hope you find useful: 1. Know thyself. My favourite authors call… Read more »

A Fundraising Fable

Posted by & filed under Philanthropy Awards.

David Love, Godfather of Good, Agents of Good Once upon a time, there was a boy named David. He was a restless soul who was not happy when he looked out at his world. What bothered him most was that the natural world, which sustains all life on earth, was under siege. So David decided to change his… Read more »

Does Your Charity Know About Its Second, Mobile Audience?

Posted by & filed under Congress, Data Management, Marketing/Communications, Metrics, Mobile Giving, Social Media.

Claire Kerr, Director of Digital Philanthropy, Artez Interactive Many nonprofit organizations are closely measuring online activity across their websites and donation forms… And with good reason! Tools like Google Analytics can be more useful than user surveys when we want accurate information about what our donors and supporters are really doing online. When diving into your… Read more »

Does Humour Have a Place in Fundraising?

Posted by & filed under Congress, Leadership/Management, Marketing/Communications, Stewardship/Donor Relations.

Alan Clayton, Director, Clayton Burnett Ltd. If it doesn’t, I’m leaving. Human emotions are complicated and infinite in their variety and combinations. I was asked recently by a journalist ‘Does guilt have a place in fundraising?’ I asked her, ‘please define guilt.’ When she failed to do so, I politely declined the interview. Of course guilt has… Read more »

The Canary in the Coal Mine

Posted by & filed under Congress, Leadership/Management, Speakers.

. Simone P. Joyaux, ACFRE, Principal, Joyaux Associates Toronto colleague Cathy Mann says: “I think fundraising is the canary in the coal mine for the organization.” Brilliant! If fundraising isn’t going well, what does that say? Maybe the fundraiser doesn’t know the body of knowledge. Maybe the chief executive doesn’t listen to the fundraiser. Maybe the board and… Read more »

Building a Positive Internal Culture for Sponsorship

Posted by & filed under Congress, Corporate/Sponsorship, Leadership/Management, Marketing/Communications, Speakers.

Bernie Colterman, Managing Partner Centre of Excellence for Public Sector Marketing As the competition for philanthropic dollars increases, more and more nonprofit organizations are looking at sponsorship as an alternate revenue source to more traditional fundraising methods. However, the transition to the marketing-based approach that is required for sponsorship-driven revenue is not easy for many… Read more »