5 Fundraising Tips from AFP’s “The Charitable Soul of York Region” Event

Posted by & filed under Career Development, Corporate/Sponsorship, Diversity, Leadership/Management.

by Lois Shaw, amplifi Charities and nonprofits are facing a changing political and cultural landscape, funding competition, and greater expectations of accountability from funders. Social media, smart devices and mobile networks make available instant updates and real time awareness of their issues, causes and products. Their challenge: to stay on top of this shifting foundation while fulfilling their purpose as an organization and meeting the needs of their community. How can they… Read more »

Happy New Year from the President!

Posted by & filed under Congress.

. SUSAN STOREY, CFRE PRESIDENT, AFP GREATER TORONTO CHAPTER As the new Chapter President for AFP Greater Toronto Chapter, it is a privilege to have the opportunity to work with such an outstanding organization. The start of a new year is always a time to reflect on our achievements and the impact we’ve made and to… Read more »

A Year End Must Do!

Posted by & filed under Marketing/Communications, Stewardship/Donor Relations.

a KAREN OSBORNE, President, The Osborne Group . You’re really busy. You’re making final calls, visits and appeals as you try to bring in as many end-of-the-year gifts as possible.  Of course, you sent out holiday cards. There are often office parties to go to as well. Whew. I know it’s a lot but I have one more… Read more »

The Best Way to Use Social Media in Fundraising

Posted by & filed under Congress, Social Media.

. ALICE FERRIS, CFRE, ACFRE Partner, GoalBusters Consulting Social media is not the best tool to solicit a gift. There. I said it. So what’s all the fuss about? Social media is a very good tool for cultivation and stewardship. It has been said that social networking has created the largest cocktail party in the world… Read more »

To be a fundraiser isn’t a vocation–it’s a verdict.

Posted by & filed under Congress, Special Events.

‘ MICHAEL BOWMAN President, 145 Live Solutions   Leonard Cohen once wrote that to be a fundraiser isn’t a vocation–it’s a verdict. Guilty… as charged. Yet any fundraiser worth his or her gender-specific salt knows very well that fundraising isn’t remotely about a life sentence to the raising of funds. Fundraising, rightly understood, is about… Read more »

Elevator Speech? Ride to Nowhere.

Posted by & filed under Congress, Marketing/Communications, Speakers, Stewardship/Donor Relations.

, TOM AHERN Chief Mind, Ahern Communications Ink. Elevator Speech? Ride to Nowhere. It’s the wrong answer to a great question. You know the premise. You’re on an elevator with someone else. And in the course of a short ride, you explain your nonprofit’s work so well that you convince your listener to embrace your cause. To… Read more »

Collaborative Campaigning – Is It for You?

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. ANDREA McMANUS, CFRE President, The Development Group With so many campaigns on the go, with both individually and cumulatively larger goal amounts to say nothing of the demand for volunteer leadership, we are increasingly hearing  from our donors ‘Why aren’t you working together?”  A fair question and one that should make us pause and ask ourselves… Read more »

Digital Fundraising Is Old Stuff

Posted by & filed under Congress, Direct Mail, Marketing/Communications, Social Media, Speakers, Stewardship/Donor Relations.

. BEATE SØRUM Consultant, Fundraising & Digital Communication, Norwegian Cancer Society So, I keep hearing people speak about digital fundraising with a bit of fear in their voice. It’s this new thing, a thing that we don’t really know how to deal with. And we keep expecting it to raise loads of money, and yet… Read more »

Gold Miner

Posted by & filed under Congress, Leadership/Management, Marketing/Communications.

. MARK HARRISON President and CEO, TrojanOne Ltd. Many of the organizations I work with have a beautiful bar of invaluable gold deep inside. Most of them don’t know where it is. Some know, but they have hidden it away. Others don’t understand its value. Very few do a great job of displaying it. What is… Read more »