Thank you to our members who participated in our annual Day in the Ridings (DITR) initiative! Our members’ efforts were key in creating awareness of the role and value of professional fundraising to our federal government.
Over the past two years, 140 AFP members met with 164 MPs, Ministers, and government officials in 338 ridings across Canada to bring forward our “case” for AFP’s role in public policy development and asked elected officials to support three important policy priorities:
- A home in government for the charitable sector;
- an ongoing investment in data collection on the charitable sector; and
- consideration of tax exemption for gifts of private shares and real estate.
Thanks to this work, AFP’s message about the value of professional fundraising and the importance of an enabling environment for charities has spread across the country and across party lines. Read more »
Originally published on AFP Global
What questions does Juniper Locilento, senior director, development at the YMCA of Greater Toronto ask herself as she heads into work every day?
When Juniper Locilento appeared before the Senate Committee on the Charitable Sector in her capacity as VP of Public Affairs for the AFP Greater Toronto Chapter on March 18, 2019, her five-minute submission summarized the most foundational pillar of fundraising.
“There is a well-documented connection between asking for, and securing, charitable contributions,” she told the committee. “The power of the ask has been demonstrated in experimental studies. Asking not only increases the probability of donating but also the amount that people give.”
She quoted the AFP Foundation for Philanthropy – Canada’s own biennial study, What Canadian Donors Want, which found 75% of people specifically asked to give will do so, compared to 53% of those who are not asked. That 22% differential represents hundreds of millions of incremental revenues that could enable charities to better address urgent need.
Fundraisers play a vital link between charities and their supporters, Juniper argued, and while Canadians acknowledge fundraising is important, they also have concerns. Read more »
Happy 2019! And welcome to a new year of Advancing Philanthropy reporting that documents our strong belief in Fundraising…The Impact Profession.
We christened the January 2019 issue “Hard Scrabble” for the specific stories it tells and the difficult challenges our members are tackling across the board. “Unending hard work and struggle”— hard scrabble’s dictionary meaning — are common to the articles you will find here, but so are the words “transformation”, “triumph”, and “success.”
ICON Highlights: Take a sneak peek inside ICON 2019 by reading “An AFP Insider’s Look at Mission City,” as told by former AFP San Antonio chapter leader Lynne Dean. Get to know our terrific 2019 plenary speakers, Spencer West and Soledad O’Brien, in Q & As that dig deep into their remarkable “Life Stories.” And obtain the most for your time and money with productivity guru Chad Barger’s guide to the biggest fundraising conference on earth.
Back to the day-in, day-out nitty gritty, settle down with the special section on “Rethinking Capital Campaigns.” Its twelve pages are packed with insights into the future of capital campaigns, trends you need to know, the new role of campaign consultants, and data-driven fundraising as well as inspiring case studies from Alaska to Delaware to New York City.
Above all, please send your comments and suggestions to me at Susan.Swift@afpglobal.org or call me at 703 519 8489 to engage with AP regarding future issues of your membership magazine and web-only content now under construction. We look forward to hearing from you.
Read the latest issue here.