By Harry Southworth
Content is your main tool for informing the audience about the cause. Whether it comes in the form of articles, infographics, or videos, it has to be distributed in one way or another.
Without proper content distribution, even the most brilliant content wouldn’t make a difference. But with well-planned distribution, you’ll greatly improve your marketing strategy.
Let’s see: what are the best strategies for distributing content in 2019?
- The Website Takes the Lead
Social media and email work well as content distribution channels. But you need a base for that content, and that base is the official website or blog of the nonprofit organization. Without it, your message would get lost in a plethora of email messages and social media updates.
This brings us to an important point: the website content has to be extraordinary. There are great services that offer homework help in Canada. If you need high-quality content, you can hire a writer there. They will follow your instructions to deliver powerful articles that can raise awareness.
- Micro-Influencer Marketing
When an influencer speaks about your organization or cause, they instantly spread awareness. They have the power to connect with a massive audience. People trust their word.
But since influencers are targeted by big brands, it becomes difficult for nonprofits to develop collaboration with them. You can try, but you shouldn’t expect too much. It’s their job to promote products and services, and big influencers usually charge big money for doing so.
Micro-influencers are a better target for small organizations. These social media users have smaller following when compared to big influencers. Still, they have huge potential to elevate engagement. In fact, they are 6.7 times more effective in engaging people when compared to influencers with massive following.