President and CEO, e=mc2 events
As the need for fundraising occurs with greater frequency, so too does the need for unique fundraising strategies. We have gained an appreciation that – when it comes to fundraising, we need to be doing more than just asking people to reach into their pockets. Guests are attending event after event and they need to understand the difference from one to the next.
We’ve identified the three ‘e’s’ of fundraising to help generate the maximum revenues and impact. None of the “e”s are new concepts, but we have noticed that when we can find ways to combine them all at the same time, the impact is significant.
- Emote – When we can create an emotional connection to the organization, guests are substantially more likely to want to contribute. It is important to understand the audience and draw on their emotions – by testimonials, impactful stories, visuals of successes of the organization, etc. It is important to think about what might resonate with each audience member and why. Read more »
President, 145 Live Solutions
Leonard Cohen once wrote that to be a fundraiser isn’t a vocation–it’s a verdict.
Guilty… as charged.
Yet any fundraiser worth his or her gender-specific salt knows very well that fundraising isn’t remotely about a life sentence to the raising of funds. Fundraising, rightly understood, is about transformation. Transforming people to transform people. Transforming people to transform the environment. Transforming people to care for animals. Read more »
Is the world big enough for yet another fundraising golf tournament or dinner? Many newer charities are being more creative about fundraising events. An American group called Letgive focuses on mobile fundraising and has created an iPhone app called Snooze that allows you to pledge 25 cents to a nonprofit just by hitting the button that lets you clock in extra minutes of sleep. Perhaps a good way to engage Generation Y? Story here: http://www.huffingtonpost.com/2011/08/16/snooze-app-and-letgive-al_n_928525.html