Kathy Hay President & CEO The Credit Valley Hospital Foundation When people think about fundraisers, I can almost hear what they are thinking, “watch your wallets everyone!” Or worse, I can hear them thinking about what they perceive is important to me as a fundraiser , “show me the money”! Better yet, I can hear [...]
Alice L. Ferris, MBA, ACFRE Founding Partner GoalBusters LLC Many well intentioned fundraisers have made a cultural misstep: you schedule a major event on a religious holiday, pick a menu that features food that is culturally taboo, or you make an assumption about someone’s beliefs only to find out the hard way that you are [...]
Siobhan Aspinall Fundraising Consultant, David Suzuki Foundation Are you drinking too much merlot and muttering that your board “just doesn’t get it”? Why aren’t they perfect fundraising ambassadors who make their own gifts first and champion every campaign? Think of the way you treat a red-hot prospect in your major gifts program. That’s right – [...]
Bob Penner President & CEO Strategic Communications Inc. (Stratcom) By now many of you have heard about or even participated in a Telephone Town Hall. Stratcom has been pleased to bring this to the Canadian marketplace, although, even for us, it took some persuading. We do a fair bit of work in the United States [...]
Jackson Wightman Minister of Propaganda Proper Propaganda Peer to peer marketing is very hard. The organization has to basically “create conditions” for its best friends to do its work. Organizations, filled with humans who want to keep their jobs, don’t relinquish control easily. Peer to peer requires exactly that. Because letting go is hard and [...]
