Trevor Zimmer, CFRE
Major Gifts Communications Specialist,
The Princess Margaret Cancer Foundation
A $250M donation is a pretty big deal, especially for a small college like Centre College, in Danville, Ky. They recently made a lot of waves for this donation, but unfortunately it was for the wrong reason. Apparently the donation was contingent on a “significant capital market event”, that being $3.4 billion loan deal involving a large privately held company that provides software and services to car dealers. When the deal did not happen the gift that was promised, faded away.
The problem is, the College had made the gift public already. One lesson here is that perhaps it is better to hold off on making announcements on large gifts until they are actually in the bank. Of course we trust donors and their pledges, but often the financial markets rule, and those are things that cannot be trusted. I wonder if someone at the College lobbied to not announce it, and was overruled by a higher up? Read more »
Judith Nichols, Ph.D., CFRE
Author, Consultant, New Directions in Philanthropy
Looking for new donors? Trying to hold on to the donors you have? Understanding who’s in your donor pool – or who should be – is the first step to growing a larger, more loyal group of supporters.
Fundraisers are beginning to recognize the need to market differently to audiences with different backgrounds using demographics and psychographics to uncover similarities and differences among potential donors:
– Demographics: Demographics are sets of characteristics about people that relate to their behavior as consumers. Age, sex, race, marital status, education and income are used most frequently.
– Psychographics: These are measures of attitudes, values or lifestyles. They are the entire constellation of a person’s attitudes, beliefs, opinions, hopes, fears, prejudices, needs, desires and aspirations that, taken together, govern how he/she behaves. This, in turn, finds holistic expression in a lifestyle. Read more »
Ann Rosenfield, MBA, CFRE
Executive Director, The WoodGreen Foundation
Pssst! Small shop fundraisers. Want to hear a secret? While you and I can list 101 disadvantages to being in a small shop, there are HUGE and I do mean HUGE advantages to being small.
So disadvantage reason #96 is I have to run all my own tax receipts and stuff the envelopes personally. But that is also a HUGE advantage for several reasons. Thanks to the relatively small volume of gifts:
- I can actually hand sign all of the tax receipts
- I know the name of pretty much every single donor to my organization
- I easily affix live postage stamps to all tax receipts Read more »
Business Development Officer, Harbourfront Centre
It might be just me but I don’t think there are enough hours in the day. As professionals the expectation is that you always deliver your best at work. Ensuring you’re on the top of your game means understanding that the nonprofit sector is increasingly influenced by outside trends. Fundraising is touched and affected by economic, social, technological and political trends in our home country, and increasingly, worldwide. To perform to the best of your ability in the office you need to be aware of what is going on outside of it. So, how do you do it?
Take the time to learn outside the office. Sign up for a webinar once a month. Subscribe to a variety of blogs that focus on different elements of society. Google Currents or Flipboard are great news feed tools to use. They both aggregate news, blogs and websites you’re interested in. Helpful tip, theverge.com is a great site for tech posts.
Attend Congress! Learning in the moment with a live speaker! Don’t forget to make notes while you read and learn, your brain can only remember so much. Read more »
Tony Elischer, FinstF (Cert)
Managing Director, THINK Consulting Solutions
I have been coming to the AFP Greater Toronto Chapter Congress now for over seventeen years and continue to prioritise my invitations in my speaking and travel schedules, but why?
I clearly recall meeting a leading American fundraiser many years ago who declared that “America had basically invented philanthropy and fundraising”. “Excuse me”, I thought, “Shouldn’t we recognise that philanthropy is pretty universal and perhaps has a little more ownership, if not history, in Europe?” On the fundraising call I think I must concede as America did pretty much invent the foundations of what we now know as professional fundraising.
When I started in fundraising, over thirty years ago, I was told to look to America for cutting edge fundraising practice, innovation and inspiration. This I did as an enthusiastic young fundraiser and I learnt a lot. However, since those days the world has changed and now we look around the world to different reference points for insights, learnings and inspiration. So what do we look to Canada for? I hear you ask. Read more »
Development Officer, The Riverwood Conservancy
Receiving the news that I was the first recipient of the Mo Davies Bursary was a perfect start to my new position as Development Officer of The Riverwood Conservancy (TRC). TRC is a small and vibrant charity located in Riverwood Park in Mississauga and the bursary was a welcomed and valuable gift.
I immediately registered for the Planned Giving seminars at the 2013 Fundraising Day conference, hosted by the AFP Greater Toronto Chapter. All the seminars at Fundraising Day were delivered by the experts in the field. As a result of attending the conference, I have a clearer understanding of Planned Giving which I will be able to share with our Fund Development Committee as this is an integral part of our fund development strategy to be launched in the fall of this year. Read more »
Jennifer Auten, Resource Development Communications Amnesty International
I’m the first to admit that fundraising often doesn’t make sense to me. As a professed perfectionist with a Communications background, I tend to get excited about slick-looking, brief creative. In other words, it’s a good thing I’m not responsible for our Direct Mail program.
Fundraising laughs in the face of our assumptions. Here we are in this so-called paperless digital age, attached to smart phones that we rarely use as phones, and yet, where do we find our new donors? On the street, at their doors, in their mailboxes and (gasp!) on the phone. Read more »
Malinda DenBok, Online Community Coordinator
The Princess Margaret Cancer Foundation
So I bumped into Paula Attfield recently and was quite excited as we had not met yet. As a new-comer to the AFP Congress Planning Team I thought it was a great time to ask her my many questions and she kindly obliged.
What was one of your most memorable Congress?
My most memorable Congress was in 1999. At the time I was on the volunteer committee and I was probably 30 months pregnant… well more like 8.5 months. So I just remember waddling around the various sessions and it was probably fairly hilarious to watch.
Why is this year’s theme Accelerating Change?
Now more than ever, we’re being asked to succeed in a rapidly-changing and complex environment. It’s easy to feel left behind, or to find it difficult to navigate through increasing amounts of ever-changing information – messages hit us from all sides, email, television, advertisements, online and through the media. Read more »
Online Community Coordinator, The Princess Margaret Cancer Foundation
Are you a traveller? This AFP destination may surprise you.
So I’m not suggesting a conference is exactly like a vacation, but after seeing TBEX (The Travel Bloggers Exchange) all over twitter last week it struck me how much conferences can actually be a lot like travelling. Although different from a vacation, they share some of the same benefits:
You leave inspired.
Being out of the office with a change of scenery often causes a change of thinking. My creativity tends to get ramped up because I’m inspired by what is around me. Read more »
Fundraising Innovation Consultant, hjc
Conferences are exciting! You get to catch up with your peers, do some networking, and even learn a thing or two. At hjc, we’re always attending to conferences to stay on top of emerging trends, be reminded of the basics, and connect with our friends in the sector.
Up next is the Association of Fundraising Professionals (AFP) Greater Toronto Chapter’s Fundraising Day 2013. It’s held on June 5 at the Metro Toronto Convention Centre. This is the best one-day professional development opportunity that our sector has to offer.
5 Things We’re Excited About for Fundraising Day 2013
Read more »