Posted by & filed under Donor communications, Marketing/Communications.

By Harry Southworth

 

Content is your main tool for informing the audience about the cause. Whether it comes in the form of articles, infographics, or videos, it has to be distributed in one way or another.

Without proper content distribution, even the most brilliant content wouldn’t make a difference. But with well-planned distribution, you’ll greatly improve your marketing strategy.

Let’s see: what are the best strategies for distributing content in 2019?

 

  1. The Website Takes the Lead

Social media and email work well as content distribution channels. But you need a base for that content, and that base is the official website or blog of the nonprofit organization. Without it, your message would get lost in a plethora of email messages and social media updates.

This brings us to an important point: the website content has to be extraordinary. There are great services that offer homework help in Canada. If you need high-quality content, you can hire a writer there. They will follow your instructions to deliver powerful articles that can raise awareness.

 

  1. Micro-Influencer Marketing

When an influencer speaks about your organization or cause, they instantly spread awareness. They have the power to connect with a massive audience. People trust their word.

But since influencers are targeted by big brands, it becomes difficult for nonprofits to develop collaboration with them. You can try, but you shouldn’t expect too much. It’s their job to promote products and services, and big influencers usually charge big money for doing so.

Micro-influencers are a better target for small organizations. These social media users have smaller following when compared to big influencers. Still, they have huge potential to elevate engagement. In fact, they are 6.7 times more effective in engaging people when compared to influencers with massive following.

Read more »

Posted by & filed under Announcement, Career Development, Fundraising, Fundraising Day, Leadership/Management, Marketing/Communications, Next Generation Philanthropy, Registration, Speakers, Special Events, Stewardship/Donor Relations.

 

AFP Greater Toronto Chapter’s Fundraising Day was founded in 1994, and 25 years later it continues to be the best one-day educational conference for fundraisers.

And though our profession has evolved considerably, so many principles of fundraising remain the same. So, this year – let’s celebrate The Fabric of Fundraising.

Join us on Thursday, May 30th for a day of best practices, old ideas that have become new again, and the simplest approaches the drive the best donor experiences – and the best results.

NEW THIS YEAR: 

  • Inspiration: Kick off the day with keynote speaker Zahra Al-Harazi, entrepreneur and transformative leadership expert

  • Leader Discussions: An educational track, exclusive to Senior Leaders, consisting of four facilitated discussions on the topics that matter most to leaders in our sector.

  • Practical Skill-building: We’ve approached the day’s schedule with a focus on as many practical educational opportunities as possible – 4 session tracks instead of 3!

  • Rising Stars: You’ll see familiar faces among the speaker lineup this year, but you’ll also hear fresh perspectives from rising stars in our industry!

Whether this is your first Fundraising Day, or you’ve been going for 25 years, this will be a high-value learning experience for you.

On behalf of your FD2019 management committee, we hope you will join us in celebrating! REGISTER HERE.

See you soon!

– Maeve Strathy
Chair, Fundraising Day 2019

Posted by & filed under Campaign, Donor communications, Marketing/Communications.

By Kayleigh Alexandra

water being poured out of a hose

 

Your nonprofit’s content is a key element to your marketing. It drives traffic and spreads awareness, helping to increase donations and spread your cause to the world.

But visual content takes all that to the next level. It’s more effective than just written content, and it’s surprisingly easy to implement too. Read on for your handy guide to the what, why, and how of visual content marketing for nonprofits.

 

Further reading: How to Build Your Personal Brand at Conferences

 

What is visual content marketing?

You likely already know about content marketing. Put simply, it is the practice by brands, charities, and organizations of marketing through the creation and propagation of digital content such as blogs, videos, images, and so on.

Content marketing isn’t strictly advertorial in nature, but instead seeks to engage your audience through interesting, educational, or useful material. Visual content marketing capitalizes on the growing popularity of video, photography, infographics, interactive assets, and so on to better reach audiences.

 

Why use visual content marketing?

In a mobile-first age, visual content is convenient and digestible. Its aesthetic nature makes it more engaging than reams of copy, and gives marketers the freedom to deliver their message in a variety of creative ways. And the stats back it up: people can recall 65% of visual content up to three days after first viewing it, compared with just 10% for written content. This makes visual content more impactful with audiences, conveying your message with clarity.

In the same vein, visual content is more shareable than copy too. Articles with one image for every 75-100 words are shared almost twice as much as articles with fewer or no images. Consequently, your message can reach a much wider audience if it’s delivered in a visual style. While visual content shouldn’t replace your written posts, it should complement them. A diverse content strategy is more effective, seeing higher engagement and boosting awareness of your nonprofit as a result. Read more »

Posted by & filed under Announcement, Leadership/Management, Mentorship, Speakers, Special Events.

 

This edition of the Speaker Discovery Series invites fundraisers to share their stories on the theme of

Secrets.

What is the secret behind your success as a fundraiser? Did you ever have to hide something crucial from your colleagues? What about your career would really surprise people? Has your organization ever had really exciting news you had to keep under your hat until the big announcement?

We don’t always have the option of being forthcoming with everyone around us. Sometimes we have to walk a delicate line and not share everything that might be on our minds. Maybe you needed to get something off your chest but could never find the right time or you thought sharing would be too risky. We’re encouraging speakers (who feel comfortable) to come share a secret or two with their fellow fundraising professionals.

We hope you’ll consider submitting and joining this night of delightful disclosures, captivating confessions, and no longer secret stories. The April 2019 edition of the SDS is the perfect time to share your secret in a safe and welcoming environment!

Let’s all share and support each other while exploring the theme of secrets in fundraising.

__________________________________________________________________________

Save the Date

Date: Tuesday, April 16, 2019
Time: 6:00 PM – 9:00 PM
Theme: Secrets
Location: TBC

It can be hard to find your chance to shine. If every conference wants experience, how do you get experience speaking at conferences? That’s why AFP Toronto began the Speaker Discovery Series (SDS). We want to give first-time speakers an opportunity to receive coaching, mentorship, and constructive feedback.

No slideshows allowed. Just a story, a voice, and a little bravery.

The deadline to apply to speak is Friday, March 8.

APPLY NOW

 

 

Posted by & filed under Inspiration, Opinion.

By Kristin Savage

Those who are interested in fundraising and want to know all about the important aspects of it can get really valuable information from fundraising blogs. The confusing part is that there are so many blogs which are concerned with this topic that it is hard to pick the best ones.

For this purpose, I have done some research and surfaced 7 best fundraising blogs for 2019 that offer inspiration, good ideas, and informative content. If you want a high-quality education in fundraising these are the blogs you should look into.

  1. The AFP Toronto Blog (the one you’re currently reading) – As the largest AFP Chapter in the world, the AFP Toronto blog hosts content that benefits both members and non-members to provide varied resources for today’s fundraisers and those working in the non-profit sector. The Chapter also frequently accepts submissions from guest contributors to provide an array of diverse perspectives from people working directly in the field! Interested in contributing? Contact info@afptoronto.org to find out more.
  2. The Better Fundraising Blog – A great resource that claims to have the proven formula for effective fundraising.
  3. The Agitator – This blog offers ideas, applications, tools, processes, and case studies of break-through solutions in fundraising.
  4. Analytical Ones –Provides fundraising strategies rooted in insights driven from analytics and research.
  5. Bloomerang Blog – This blog helps nonprofit organizations to reach, engage, and retain the advocates they depend on to achieve their vision.
  6. Communicate! By Dennis Fischman –Aims to teach you how to win loyal friends for your nonprofit organization.
  7. Heroic Fundraising – A go-to blog for fresh industry insights.
  8. Clairification – This blog will motivate you and spark your passion for fundraising.

  Read more »

Posted by & filed under Announcement, Board of Directors, Leadership/Management, Volunteers.

Seeking Sector Leaders – Help Make Us Better

The AFP Greater Toronto Chapter’s Committee on Directorship is looking for individuals to join the Chapter’s Board of Directors. We’re looking for members who have a strong commitment to the fundraising profession through service to AFP, other professional associations and the community at large.

These attributes, together with demonstrated leadership skills that reflect the communities we serve, will all be considered by the Committee on Directorship. A candidate should be prepared to discuss their interest in and potential contribution to AFP and the broader sector community.

The Chapter Board of Directors oversees the strategy, business, and brand of the AFP Greater Toronto Chapter as it relates to our Strategic Plan, policies and membership needs. We are the largest Chapter in the world and the Board currently has seventeen members.

If you are interested in learning more about this process and the criteria through which applicants are considered, please click here for details and to apply.

Thank you in advance for your interest and involvement with AFP. We wish you continued success in 2019!

Best wishes,


Krishan Mehta, PhD
Chair, Committee on Directorship

Please submit your nomination form by Monday, March 18 at 5:00 PM EST.  
Thank you in advance for your interest and involvement with AFP!

 

Posted by & filed under Announcement, Case Study, Congress, Inspiration, Next Generation Philanthropy, Opinion, Special Events.

As part of #AFPCongress2018, we stayed true to our theme of disRupTing philanthropy by disrupting the way we deliver some of our unique, one-of-a-kind Congress content. For the first-time ever in Congress history, we recorded sessions live for a special AFP Congress podcast series that you can listen to on-the-go to gain inspiration & motivation as you move through your workday, on your commute to and from the office, and even as you enjoy your weekend…with podcasts, the choice of when and where to listen is yours!

 

What you’ll hear in each of these episodes is Congress come to life – the real sounds and conversations that our talented presenters and audience members had during the three days of Congress (November 19-21, 2018). Read more »

Posted by & filed under Campaign, Donor communications, Inspiration, Marketing/Communications, Opinion, Social Media, Stewardship/Donor Relations.

By Kayleigh Alexandra

 

Charities have a harder job than most when it comes to their marketing. While most brands offer their customers something in return for their custom, charities have to appeal to their donors’ generosity to see donations — easier said than done.

Charities need to up their game to see results. As a consequence, their marketing campaigns are often creative, innovative, and truly inspiring. Here are four of the best (and what you can learn from them).

 

Recommended reading: Developing Your Nonprofit Narrative

 

Save The Children (UK)

Back in 2014, the UK-based charity Save The Children partnered with creative agency Don’t Panic to arguably create the most hard-hitting marketing campaign on this list. Titled If London Were Syria (or Most Shocking Second a Day on YouTube), the first ad followed the life of a London schoolgirl whose life is turned upside-down when a civil war erupts in the UK. Created to bring the plight of Syrian child refugees to an otherwise distant audience, the ad was followed up two years later by another video following the same girl as she continues to survive in a war-torn UK.

 

 

This ad campaign is powerful, heart-wrenching and, above all, relatable. It is this empathetic quality that makes the ads so effective by placing the viewer painfully in the little girl’s shoes.

 

What you can learn from it: charities often work with terrible events or situations that seem unimaginable to western audiences.

War, genocide, and even domestic issues such as homelessness are incomprehensible to most donors. But by making these things relatable to your audience, even by forcing them to painfully confront these issues as Save The Children did, you’ll create an effective and impactful marketing campaign. Read more »