Posted by & filed under Announcement.

.

It is all the buzz, this thing called “philanthropic culture.” Everyone wants it, but what is it exactly? And how do you get one? A philanthropic culture is most certainly desirable but not so easy or quick to achieve. You must build such a culture. Culture-building requires thought leadership, values-based interactions and a strategic, intellectual and sometimes difficult process. It is more dynamic than didactic, and it takes time.

Also in this issue:

  • Forget about big data! Learn what your organization actually needs to get better results.
  • Read how giving circles are strengthening involvement in philanthropy for diverse communities.
  • Yes, you can conduct prospect research with limited resources.
  • Read “The Misphilanthrope”—only in the digital edition!

Read Advancing Philanthropy Now

Posted by & filed under Announcement.

Images of Impact is an online gallery dedicated to showcasing the outcomes of philanthropy and set to launch in time for Giving Tuesday on December 2, 2014.
 .
Submit your entry by November 18, 2014 and your organization will be entered into a draw for chance to win one complimentary admission to Fundraising Day 2015!  Please email the completed Entry Form and your image to Dorothea at dtorrico@afptoronto.org.
 .
The goal is to create a visual representation of the collective accomplishment and difference that philanthropy and fundraising makes in (and beyond) our city and it will not be complete without your organization’s image.
 .

We can’t wait to see your submission and continue to grow and share this gallery that showcases the tremendous results of your work.

Posted by & filed under Campaign, Digital, Direct Mail, Marketing/Communications, Social Media.

Jessica Lewis, Fundraising Innovation Consultant, hjc

November is here, the leaves have changed colours and the air is crisp and cool. Most people are starting to think about the holiday season and shopping. Not fundraisers, many of us have been thinking of the year-end holiday season for the past few months. As a fundraising consultant at hjc, my office is in full swing helping our clients launch their holiday campaigns.

If you haven’t started planning yet, don’t fret! Here are 5 tips to help you get started:

gold-giftDetermine your goals for this year. Start by looking at last year’s results. Was your holiday campaign a success? What worked well and what didn’t? Establish benchmarks this year, so you can measure your results and improve year over year.

Develop your creative concept. What is the main focus of your campaign? Create your key messaging and calls to action. Don’t forget to make it personal and leverage stories, imagery and video content to illustrate the mission of your organization.

Leverage symbolic giving. Symbolic giving is an easy and interactive way for people to support you, give gifts and send cards to their loved ones during the holidays. Do you have an existing symbolic gift program? There are multiple ways that you can transition your traditional giving program to online, either with a simple campaign landing page and custom donation form or a more robust e-commerce microsite like The Redwood’s Safe Haven Store.

Integrate your campaign across channels. What is your DM team planning? How can you integrate your offline and online holiday program? Make sure you have consistent messaging across your end of year DM letter, email appeals and social media communications.

Promote your campaign online. Invest in online advertising. Have you thought about Google AdWords, Facebook Ads or blogger outreach? Leverage your Google Grant, but also invest in paid ads as the holiday season is a competitive time of year for popular key words.

The best thing about symbolic giving is that it’s the gift that keeps on giving! You can change up the design and messaging and use the catalogue all year-round. For more helpful tips on symbolic giving and how to launch a new program online check out my session with Wendy Bray from The Redwood at Congress called “Small Shop Success: Traditional Gift Giving Program Transitions to Online Symbolic Gift Store.”

Jessica Lewis is a Fundraising Innovation Consultant at hjc, a global consulting agency in the nonprofit sector. She helps her clients us web technologies to market, fundraise, advocate and build brand awareness. Jessica will be presenting at Congress 2014 and you can follow her on Twitter @jessklewis.

 

Posted by & filed under Announcement.


National Philanthropy Day®, November 15, acknowledges the spectrum of services provided by the nonprofit community and recognizes its profound impact. It is the special day set aside to recognize and pay tribute to the great contributions that philanthropy—and those people active in the philanthropic community—have made to our lives, our communities and our world.

What makes philanthropy so special is that no one is required to give of themselves. There are no national laws or regulations which mandate that you must volunteer or get involved. Philanthropy is so powerful and inspiring precisely because it is voluntary—that through the goodness of our hearts, through our need to connect, through our desire to see a better world, we come together to improve the quality of life for all people.

Through your generosity, billions of dollars and volunteer hours are given every year to countless nonprofits and charities around the world. Millions and millions of programs—from feeding the hungry and clothing the needy, curing the sick, saving the environment—happen every day because of you and your commitment to your favorite causes.

On National Philanthropy Day®, charities around the world thank you for your support. Your involvement—whether it’s mentoring, volunteering, giving, staffing an event or showing your support on social media—makes philanthropy possible, and makes National Philanthropy Day so special and meaningful.