If you’ve been to a conference session about fundraising using social media, you know there is always someone that eventually says “yeah this is nice and all, but how much money did it raise?”
Stop asking that question.
What you need to start asking is “how did you track your fundraising results?” because all the keyword strategy, timing tests, creative tests or anything else is worthless, if we can’t adequately track the true fundraising results. Innovation tomorrow will come when our present-day strategies prove worthy of investment.
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Donor Programs Officer, War Child
You’re drawing a blank. You’ve just been asked by your director, or board, for recommendations on the upcoming campaign, and you were sure you had a great idea two weeks ago, but now… nothing.
We’ve all been there. Don’t worry, you’re not on your own. The AFP Greater Toronto Chapter Blog is here to help!
We’re excited and proud to tell you that over the next few months we’ll be sharing blog posts from 2012 Congress speakers on a variety of topics, including: major gifts, donor stewardship, communications, social media, planned giving and many more.
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