Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Many nonprofit organizations are closely measuring online activity across their websites and donation forms… And with good reason! Tools like Google Analytics can be more useful than user surveys when we want accurate information about what our donors and supporters are really doing online.
When diving into your own numbers, have you noticed the difference between web traffic from laptops or PCs, and mobile traffic from smartphones and tablets? At Artez Interactive, we track fundraising activity for millions of visitors to charity and nonprofit donation pages every year. We’ve noticed that for most organizations, the peak time of day for online donations is between 9am – 11am.
What’s driving this pattern? A few things! Donors are responding to email solicitations in their inboxes and logging onto social sites like Facebook at the start of the day; often while at work. It makes sense that charities and nonprofits would see a spike in donations during this period. Read more »