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DON TAPSCOTT

Author, Speaker and Advisor on Media, Technology and Innovation

As we enter the networked age philanthropy is going through a profound change. This has big implications for fundraisers and donors alike.  In the old model, not-for-profits sought funds from individuals and institutions. Donors were courted and if successfully seduced, they provided funds, and were thanked.  But today because of a number of factors, most notability the Internet’s slashing of transaction and collaboration costs, charities can now build deep relationships with philanthropists.

Donors today can become more deeply engaged with causes. All parties become part of a network and therefore can view themselves differently. Donors become more like investors in social innovation, and are looking for a return on their investment. Charities can view themselves as participants in complete networks for solving problems, with more sustainable funding. Read more »