Emma Lewzey, CFRE, Senior Major Gifts Officer, St. Michael’s Hospital Foundation
If you work in a small or mid-size shop, there is a clear path to stability and sustainability for your organization. You need to focus on the right donors: individual donors. Now, don’t get me wrong – corporate gifts, special events, and foundation grants can all play an important role in a balanced and diversified fundraising program.
The reality is that individual donors give the vast majority of philanthropic gifts – here in Canada, the latest available stats show that 71% of donations come from individuals, followed by foundations at 16%, and corporations at 11%. If you are like most small to mid-size organizations you and/or your team are probably spread pretty thin – you’re wearing multiple hats, and have a diverse range of responsibilities in your portfolio. And chances are, you’re not spending 71% of your fundraising time and resources focusing on individuals. Read more »