Posted by & filed under Special Events, Stewardship/Donor Relations, Volunteers.

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JOCELYN FLANAGAN
President and CEO, e=mc2 events

As the need for fundraising occurs with greater frequency, so too does the need for unique fundraising strategies. We have gained an appreciation that – when it comes to fundraising, we need to be doing more than just asking people to reach into their pockets. Guests are attending event after event and they need to understand the difference from one to the next.

We’ve identified the three ‘e’s’ of fundraising to help generate the maximum revenues and impact. None of the “e”s are new concepts, but we have noticed that when we can find ways to combine them all at the same time, the impact is significant.

  1. Emote – When we can create an emotional connection to the organization, guests are substantially more likely to want to contribute.  It is important to understand the audience and draw on their emotions – by testimonials, impactful stories, visuals of successes of the organization, etc. It is important to think about what might resonate with each audience member and why. Read more »