Posted by & filed under Congress.

We’re listening!

At past conferences you have told us that you not only value the great education and thought provoking discussions at the formal sessions at Congress. You have also said that networking is important. (We’re a community, after all!)

We know it is not always easy to simply walk up to someone and start talking. Last year, I was talking to one young professional who expressed hesitance to introduce herself to an experienced executive she wanted to meet. After introduced them, they ended up having great discussion and the more senior of the two also said she appreciated the introduction.

The Congress Committee wanted to figure out a way to enable many more such introductions and decided to introduce a new door opener.

Our new name badges will clearly show your name but also space at the bottom where you can fill in.
“Ask me about…”
1.
2.
3.

What will your three topics be? They can be serious, or something you’re passionate about.

Here are some I am thinking about.
Ask me about…
1. Engagement marketing
2. Cause-consumers
3. My passion for chocolate

We are looking forward to seeing you on Monday! It’s going to be a great conference!

Posted by & filed under Congress.

Last week, I had a most interesting conversation with a colleague about the value we get out of conferences.

We spoke about the typical things we go to conference for, like:
“I always take away one or two ideas that pay for the conference 5 times over!” or,

“The networking is great because I can discuss big challenges with my colleagues (…not to mention making new friends and connections!”

I added that the “change of pace” away from the office is important to me, even as I am learning. It helps me take a deep breath and gives me new energy, and a fresh perspective.

“In fact,” I confided, “I often have two pages open in front of me – one for taking notes on the session I am sitting in – and the second, to sketch out a strategy for some work-related deadline I am facing.”

My friend immediately LOL. “You do that too? I wrote one of my best proposals ever during a completely unrelated workshop! And I learned something at the session too.”

While I am not a proponent of being AWOL when at a conference, I was reminded we all need professional time away from the office. It is energizing and gives us a fresh perspective…and a great learning opportunity.

We’ve designed Congress just for this purpose.

I can’t wait for Congress. And you? What are your “other” reasons for getting away to Congress?

Have a great week!

Mark Hierlihy
Congress Chair