Posted by & filed under Donor communications, Marketing/Communications.

By Harry Southworth

 

Content is your main tool for informing the audience about the cause. Whether it comes in the form of articles, infographics, or videos, it has to be distributed in one way or another.

Without proper content distribution, even the most brilliant content wouldn’t make a difference. But with well-planned distribution, you’ll greatly improve your marketing strategy.

Let’s see: what are the best strategies for distributing content in 2019?

 

  1. The Website Takes the Lead

Social media and email work well as content distribution channels. But you need a base for that content, and that base is the official website or blog of the nonprofit organization. Without it, your message would get lost in a plethora of email messages and social media updates.

This brings us to an important point: the website content has to be extraordinary. There are great services that offer homework help in Canada. If you need high-quality content, you can hire a writer there. They will follow your instructions to deliver powerful articles that can raise awareness.

 

  1. Micro-Influencer Marketing

When an influencer speaks about your organization or cause, they instantly spread awareness. They have the power to connect with a massive audience. People trust their word.

But since influencers are targeted by big brands, it becomes difficult for nonprofits to develop collaboration with them. You can try, but you shouldn’t expect too much. It’s their job to promote products and services, and big influencers usually charge big money for doing so.

Micro-influencers are a better target for small organizations. These social media users have smaller following when compared to big influencers. Still, they have huge potential to elevate engagement. In fact, they are 6.7 times more effective in engaging people when compared to influencers with massive following.

  1. Email Marketing Is Still Effective

For nonprofit organization, email is a critical tool in getting people informed. Whenever you develop a new piece of content that’s supposed to promote a cause, send it in the form of an email newsletter.

When people subscribe to this newsletter, it means they really want to hear from you. These are your leads. They expect to get informed, so you should position them as a priority among your audience.

 

  1. Organic Social Media Marketing

Social media marketing became harder when Facebook decided it would prioritize content by friends and groups. For brands, this meant they would have to invest in paid advertising. Paid advertising is not bad. It means investing money, but when you execute the campaign well enough, you’ll get a great return of investment.

But as a promoter of a nonprofit cause, you have an advantage: you can still engage in organic social media marketing. People want to make a change. When you have something valuable to say, they will listen. They will share. So focus on developing extraordinary content for social media, and the message will organically spread.

 

Do you have a content distribution strategy? If you want to achieve maximum effects with the marketing campaign, you need to plan how you’ll spread the message across channels. In 2019, you need an updated approach that fits into the trends. The tips above will set you on the right track.

 

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About the Author

 

Harry Southworth is a blogger, yogi, and writer. Through his blog posts, he has a goal to open people’s eyes and push them towards more mindful living. Everyone has potential to be better. They just need the push.

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