Date: Tuesday, July 28, 2020
Time: 1:00-2:00 PM ET
Location: Online (registrants will be sent a link to connect closer to the date)
Cost: AFP Members - FREE, Non-Members - $35 + HST

Earn 1 CFRE credit!


Learn the overall strategy behind ‘list trading' - a practice that both protects personal data and allows non-profit mailers to cost-effectively find new donors. Acquisition is expensive because media is expensive and response is often unsustainably low; but that doesn’t have to be the case for direct mail. We just need to think big, share intelligence and learn how to work together.

Learning Outcomes:

  • Gain a better understanding of data privacy best practices in direct mail.
  • Learn how to leverage direct mail media to improve revenue without compromising privacy.
  • Learn how to improve your donor relations messaging related to direct mail media.
  • Understand how direct mail fits into the big picture of data privacy, integrated marketing, and media buying.

Sponsored by

AFP members outside of the Greater Toronto Chapter - Please e-mail us at afpadmin@afptoronto.org to access the member rate.

Speakers
Scott Jeffries

Director, Media & Data Services

Stephen Thomas Ltd

Scott joined Stephen Thomas Ltd (ST) back in 2012 after coordinating the list business of a leading Canadian database publisher. Scott has now acquired and built upon the decades of institutional data expertise at ST and acts as the resident expert in Canada’s “list trade” marketplace – strategically managing direct mail media and data brokerage for many of Canada’s most prominent non-profit organizations. Scott is a founding member of the AFP Toronto Speaker Discovery Series (SDS) and has helped coach several first-time speakers since its inception in 2017.