DATE: Thurs., May 26, 2016
LOCATION: 2nd Floor, Oakham House, Ryerson University, 63 Gould St., Toronto ~ Please note that webinars are delivered through AFP international and must be viewed in-person at this location. ~ MAP
TIME: 1 p.m. - 2:00 p.m.
COST: Members: $25.00 Non-Members: $35.00 (+ HST)


Major donors -- that's where the big gifts are. But how to approach them? How to show up without seeming that you are all after their money? How do you make conversation, explore their interest and see where they stand? Join Gail Perry to discover how to handle this all-important moment in fundraising. You've gotten in the door, now what? Will you blow it, or will it be the first step in a long and happy relationship? Join us to learn how to make the most of your big opportunity!

At the conclusion of this session, participants will learn:

  • How to set objectives for your visit.
  • Reconnaissance: what measurements will tell you the level of your prospect's interest?
  • Where to focus the initial small talk.
  • What will turn your donor off quickly.
  • What are the 3 most important things to look for?
  • What are the 3 most important things to avoid?
  • What type of presentation?
  • When should you leave?
  • How to leave the meeting with useful follow-up steps.
  • How to move your prospect to help you with your cause.

Approved for 1 CFRE point

Gail Perry, MBA, CFRE

President & Founder

Fired-Up Fundraising

Gail Perry is a fundraising speaker, trainer, blogger, consultant and internet innovator. She was recently named as one of America’s Top 25 fundraising experts. Her book, Fired-Up Fundraising: Turn Board Passion into Action, has been called the gold standard guide for building fundraising boards. She speaks and trains fundraisers all over the world in and specializes in high-dollar major gift fundraising, and she has helped raise over $500 million in gifts and contributions.