DATE: Tues.,June 28, 2016
LOCATION: 2nd Floor, Oakham House, Ryerson University, 63 Gould St., Toronto ~ Please note that webinars are delivered through AFP international and must be viewed in-person at this location. ~ MAP
TIME: 1 p.m. - 2:00 p.m.
COST: Members: $25.00 Non-Members: $35.00 (+ HST)


Digital Fundraising has made its way into the development programs of hundreds of philanthropies across the country. In concert with the rise in online events such as Giving Days and crowdfunding, digital fundraising has become a critical channel for all non-profit organizations, large and small. We will explore the elements of a next generation development office, from a technology and strategy perspective.

At the conclusion of this session, participants will learn:

  1. Takeaway actionable steps to start and grow a digital fundraising program
  2. Identify areas for growth in the industry, digital communication, stewardship, and major donor identification
  3. Hear case studies from some of the country's best digital fundraisers

Approved for 1 CFRE point

Michael Greenberg

Senior Executive VP, Ruffalo Noel Levitz,

Founder, ScaleFunder

Michael Greenberg is the Senior Executive VP of Ruffalo Noel Levitz, the Founder of ScaleFunder, and a current leading expert in crowdfunding for higher education. ScaleFunder revolutionized online giving in higher education and is now the leading custom philanthropic crowdfunding solution in the United States with more than 70 partner institutions.

As vice president of business development for ScaleFunder, Gregory Ware focuses on client development and acquisition.  Before joining ScaleFunder Gregory was at UCLA, where he was the director of business partnerships and special projects for UCLA's corporate, foundation and research relations department. He was responsible for project management, business analysis and lead generation. He managed a multimillion-dollar corporate partnership portfolio, which included many Fortune 500 clients.  Before UCLA, Gregory worked at the trendy telecommunications provider, Boost Mobile, as the entertainment marketing coordinator for the film, television, music and sports departments.