DATE: Monday, September 12, 2016
LOCATION: 2nd Floor, Oakham House, Ryerson University, 63 Gould St., Toronto ~ Please note that webinars are delivered through AFP international and must be viewed in-person at this location. ~ MAP
TIME: 1 p.m. - 2:00 p.m.
COST: Members: $25.00 Non-Members: $35.00 (+ HST)


This practical how-to session led by two experts in monthly giving will equip you to start, or continue to grow, a successful monthly giving program for your organization. Filled with helpful tips and action-oriented ideas you can start using right away, you will learn how to plan, implement, monitor and improve any monthly giving program.

At the conclusion of this session, participants will know:

  • The best channels for recruiting monthly donors
  • Best practices for communicating with monthly donors in order to boost their retention and long-term value
  • Effective strategies for recovering donors whose gifts decline
  • The best ways to upgrade gift levels
  • The key metrics you need to track in order to ensure long-term success.

Approved for 1 CFRE point

Harvey McKinnon


Harvey McKinnon Associates

Harvey McKinnon has been a fundraiser for 35 years. He is a seasoned trainer who has delivered fundraising keynotes at conferences from Australia to Norway.   A frequent master-class trainer, he has authored four books – two on monthly giving:  Hidden Gold, Tiny Essentials to Monthly Giving. His latest book, is a revised second edition of: The 11 Questions Every Donor Asks.  He co-authored the #1 bestseller The Power of Giving, which has been translated into seven languages.

Harvey sits on a number of boards. His company Harvey McKinnon Associates has offices in Toronto and Vancouver and works with dozens of non-profits in Canada and the USA.

Rosemary Oliver, CFRE

Director of Resource Development

Amnesty International Canada

Rosemary Oliver, CFRE, has been the fundraising director for the English branch of Amnesty International in Canada since 1999. Prior to that, she was the fundraising director at Greenpeace Canada for seven years and has also worked with Oxfam and a small multicultural hospital. With 30 years in fundraising, Rosemary has a broad range of experience with specific expertise in monthly giving and grassroots major gifts and legacies. She’s passionate about creating donor communications strategies that boost retention and increase donor life-time value.