DATE: Tuesday, September 20, 2016
LOCATION: 2nd Floor, Oakham House, Ryerson University, 63 Gould St., Toronto ~ Please note that webinars are delivered through AFP international and must be viewed in-person at this location. ~ MAP
TIME: 1 p.m. - 2:00 p.m.
COST: Members: $25.00 Non-Members: $35.00 (+ HST)

This webinar presents the key findings from a comprehensive review of the theory underpinning relationships fundraising. It presents the most relevant current thinking from marketing and social psychology and explores how it might be applied to fundraising. It also reveals what leading practitioners in the project's advisory group think are the biggest challenges facing this mode of fundraising.

At the conclusion of this session, participants will:

  1. Understand how current academic theory supports the notion of relationship building
  2. Identify some key concepts that could be applied to your fundraising
  3. Assess your relationships with colleagues and other stakeholders in light of the challenges identified by the advisory group to determine if you could improve your fundraising by improving these relationships.

This session is eligible for 1 hour of ACFRE Management or Ethics credit.

Ian MacQuillin


Rogare, the fundraising think tank at Plymouth University

Ian MacQuillin is director of Rogare, the fundraising think tank at Plymouth University, where he edits the Critical Fundraising blog and is studying for a PhD, exploring the fundamental drivers of stakeholder objections to fundraising. He has worked in fundraising since 2001, as editor of Professional Fundraising, account director at TurnerPR, and head of communications at the Public Fundraising Regulatory Association, all in the UK


Adrian Sargeant

Professor of Fundraising and Director of the Centre for Sustainable Philanthropy

University of Plymouth

Adrian Sargeant is Professor of Fundraising and Director of the Centre for Sustainable Philanthropy at the University of Plymouth in the U.K. He is also a Visiting Professor of Fundraising at Avila University in the United States and the Centre for Philanthropy and Nonprofit Studies at the Queensland University of Technology in Brisbane, Australia. Adrian has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he also received a Civil Society Award for his Outstanding Contribution to Fundraising.