This seminar will show you how to get results in legacy marketing and fundraising. With practical tips and a step by step methodology, you will learn how you can achieve success and higher income in this fundraising program. You will benefit from this session if you already have an effective direct mail program with at least 3,000 donors, or large numbers of volunteers, and be willing to follow the plan step by step.

This session came about as a consequence of a charity employing Sean to identify the world`s best legacy program. It meant that he looked into legacy programs around the world and analysed them. He looked at ones that did well and what they had in common. The results are now a robust plan that really gets results.

Learning Outcomes:

  1. How to have a legacy programme that works
  2. Walk away with an actual legacy fundraising plan
  3. Get the evidence that it has worked for others so you can sell it to your board or head of department

Speakers
Sean Triner

Fundraising Evangelist

Pareto Fundraising

Sean started his career in fundraising straight from Uni.  Working through events to direct marketing in the UK, to boss of fundraising and marketing for Mind, a mental health charity.  In 2002 he set up Pareto in Australia with a friend. More recently this is what fundraiser’s have had to say about Sean…

“Sean's presentation was clearly created with thought, effort and purpose. The statistics used help to paint a picture of the donating public and how we, as fundraisers, can connect with them.” Charles Hirsch, Communications Manager, Special Olympics Massachusetts

“A great opportunity to get some insight about non-profit marketing. I like how Sean is interactive and engaging, with real examples of organizations that get results.” Kyla Karakochuk, Marketing and Communications Officer, United Way Central & Northern Vancouver Island