If you glaze over when presenters talk about their well-resourced Development Departments then you've come to the right place! How do charities that have NO fundraising staff or expertise compete with such professional approaches? The good news is with the proper tools and an engaged team of staff and volunteers anything is possible. Join board and fundraising expert Cynthia Armour (Charity Village author) for this practical presentation on the steps needed to work smarter, not harder. This session will cover the difference between fundraising and development, organizational readiness, building the infrastructure, recruiting the team, where to find donors and how to foster strong relationships with them. Be prepared to be strategic.

Cynthia J. Armour, CFRE


Elderstone Resource Development

Cynthia Armour is a Certified FundRaising Executive (CFRE) and principal of Elderstone Resource Development.  After two successful multi-million dollar campaigns she broadened her perspective, graduating with honours from York University’s Nonprofit Management and Leadership Program. For the past 25 years, Cynthia has facilitated countless strategic planning sessions, trained and coached board members, chief executives and senior managers across Canada.  Her ongoing curiosity and expertise in Governance, Fund Development and Marketing ensures that volunteer and paid leaders understand the interdependent nature of these top organizational priorities. She has volunteered on numerous boards, was a founding member of the Peterborough and Area Fundraisers Network and mentored through Big Sisters. Cynthia has also been a Subject Matter Expert for CFRE International and for four years authored the monthly fundraising column on Charity Village where she translated best practices into accessible articles for all to understand. She lives on her farm “Neverdun” with her ex-police horses and adventurous orange cats.  Her best steed is an 1800 pound percheron-cross that got fired from the Toronto Unit for bucking off his uniformed officers.  Obviously, he too wanted to live in the country!