In order secure corporate funds, it is important to understand not only how corporations think about their community investments but also to understand how to approach corporations using appropriate language around community investment, sponsorship, employee engagement and corporate social responsibility.

This session will explore:

  • The motivations behind corporate giving
  • The people behind corporate giving
  • How to develop or enhance a corporate giving strategy
  • How to review your own assets
  • How to leverage your existing corporate relationships
  • How to build and sustain corporate partnerships

Learning Outcomes:

  1. Understanding the motivations behind corporate giving
  2. Understanding the complexities of the corporate giving process
  3. How to approach corporations, book meetings and prepare for meetings
  4. How to maintain the relationship

Chris Baylis

President & CEO

The Sponsorship Collective

Chris Baylis is an expert in sponsorship valuation and strategy development. Chris works with brands and sponsorship seekers to define their goals, determine market value of their assets and create strategies that work.

Chris is the President and CEO of The Sponsorship Collective and an international speaker and consultant on all things sponsorship marketing.

Brad Offman, MBA, CFRE

Founder and Managing Partner

Spire Philanthropy

Brad Offman is Founder and Managing Partner of Spire Philanthropy, a management consultancy specializing in corporate-charitable partnerships.  He is the former Senior Vice President, Strategic Philanthropy at Mackenzie Investments.  Brad is also former President of the Mackenzie Investments Charitable Foundation and Managing Director of the Mackenzie Charitable Giving Fund.  Prior to joining Mackenzie, Brad served as Vice President, Development at the Toronto Community Foundation. Brad is currently on the Board of the V-42 Foundation, the Association of Fundraising Professionals (AFP) Toronto and Benefaction Foundation.  He is a member of the National Advisory Council for Imagine Canada. Brad is past Chair of the Leave A Legacy Program for the Greater Toronto Area and former member of the Board of Directors for Philanthropic Foundations Canada. He is a past Faculty Member for the CAGP Original Gift Planning Course and is currently on the organization’s Government Relations Committees.  He is also on the Editorial Advisory Board for Gift Planning in Canada. Brad holds a Master's Degree in Business Administration and a Master of Arts Degree from the University of Toronto and a First Class Honours Bachelor of Arts Degree from McGill University in Montreal.