This two-part session will serve as a primer to prepare for successful solicitation of major gifts using the ‘moves management’ process. Participants will be introduced to this best practice methodology and be given practical guidance and techniques to encourage building strong donor relationships, which will enhance their ability to raise major gifts. This session will introduce key concepts of this methodology including the exploration of identification and qualification of major gift prospects, how to engage them with effective cultivation, and how to prepare for effective solicitation.

Learning Outcomes:

Participants will:

  1. Recognize and understand their unique role in major gift fundraising
  2. Understand the fundamentals of moves management and how to apply them to major gift fundraising
  3. Understand how to plan and prepare a major gift cultivation plan

Guy Mallabone, MA, CFRE

President & CEO

Global Philanthropic (Canada)

Guy Mallabone, MA, CFRE, is an internationally recognized leader in the philanthropic profession – as a consultant, volunteer, teacher, presenter, best-selling author and practitioner.  He has worked as a professional fundraiser since 1980 in the Arts & Culture, Social Services, and Higher Education sectors, serving as the Chief Development Officer at the University of Alberta and as Vice President and Chief Development Officer at SAIT Polytechnic.  He current serves as President and CEO for Global Philanthropic (Canada), an international fundraising consultancy advising non-profit organizations large and small.

Guy also serves as Adjunct Professor for the Masters Program in Fundraising at the University of Bologna, Italy; is a member of the Program Advisory Committee for Carleton University’s Masters’ Program in Philanthropy and Non-Profit Leadership; and Chairs Canada Advancing Philanthropy, a national professional fundraising advocacy group.  Guy has also served as a member of the international Board for the Association of Fundraising Professionals and the CFRE Professional Certification Board. He holds a Bachelor of Commerce degree and a Masters of Philanthropy & Development, and was identified by Alberta Venture Magazine as one of Alberta’s 50 most influential citizens and by the Calgary Herald as one of Calgary’s most 20 most compelling citizens.  Guy is Editor of the Globe & Mail best-selling fundraising book, Excellence in Fundraising in Canada.