Bring your pen and paper! This training is designed as an interactive workshop to enhance your advancement writing skills. You will learn how to create donor-centered communications, workshop real-life examples, and improve the consistency of written communications from your shop. Throughout this session we will be providing feedback on your writing and we will also examine new and interesting ways to tell your organization's story.

Learning Outcomes:

  1. Putting the donor at the center of your communications
  2. Effective writing tips and tricks for donor relations
  3. Samples of good communications

Speakers
Lynne Wester

Founder and Principal

Donor Relations Guru®

Lynne Wester is a frequent conference speaker and well known resource for donor relations and fundraising expertise. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics as well as hosts a monthly webinar series. It is her personal philosophy that the goal of any great fundraising operation is to use strategic communications and interactions to foster the relationship between the organization and its constituents and friends. Using her expertise and hands on approach, she works with many organizations to help them keep their focus donor driven, technologically savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan.