Marketing Automation has many organizations buzzing these days because of the potential for efficiency and personalization to improve responsiveness. On the other hand, it can be an intimidating term that conjures up thoughts of more resourcing, more money and more complexity.

Fundraising is a perfect place for it, but most NFPs are still just starting to use these tools. Join us for an engaging and informative session, where the Heart & Stroke Foundation will share how they have put marketing automation to the test, and how small steps to automation can lead to big payoffs for your not-for-profit.

Learning Outcomes:

  1. How to break marketing automation down into a series of manageable, actionable steps
  2. How journey mapping can significantly enhance your marketing automation process
  3. How marketing automation can ultimately translate into greater engagement and revenue generation for any organization

Brady Hambleton

Director, Direct Marketing, Canada

Heart & Stroke

In the 14 years of experience that he has gained working with some of Canada’s largest not-for-profit organizations, Brady Hambleton has been exposed to nearly every facet of fundraising, including donor services, stewardship, annual giving, major gifts, digital and multi-channel. In his current role as Director, Direct Marketing at Hear & Stroke, Brady oversees one of Canada’s largest, national multi-channel fundraising programs, raises over $21 million annually through digital, direct mail, tele-marketing, monthly and mid-level donors, with a staff compliment of 12.  His experience at HSF also spans beyond his core program, where he serves as a business unit lead on two significant enterprise-level projects: CRM implementation; and the National Organizational Email Marketing Strategy.