Relationship fundraising is more than a buzz word. Building true relationships with donors often requires systemic change throughout the organization. This session is based on current research and real life examples. It will provide a forum for senior level fundraisers to discuss the challenges and solutions required to engage everyone in the change needed to create a culture that puts donors at the heart of everything you do. The happy consequence will be more revenue to deliver your organization’s mission.

Learning Outcomes:
Participants will:

  1. Learn about up to date research on the practicalities and implementation of relationship fundraising
  2. Be able to make the case for donor stewardship as the profit centre for your organization
  3. Work with your board, volunteer leadership and staff to advance a culture of philanthropy to drive revenue

Speakers
Kimberley MacKenzie, CFRE

Fundraising/Management Consultant

Kimberley MacKenzie & Associates

Kimberley is passionate about building the capacity of the third sector and works with a variety of organizations to advance a culture of philanthropy for their important work. For over 16 years she has been transforming fundraising programs and delivering double-digit growth. Kimberley also serves as Editor of Canada’s leading weekly fundraising resource Hilborn’s eNEWS, is a member of the Advisory Council for the Rogare Think Tank in Plymouth University, UK, is the Director of Education for the Planned Giving Council of Simcoe County and is currently writing her first book called The Authentic Fundraiser: How get transformative results for you and your organization. You can contact Kimberley via @kimberleycanada, email her k@kimberleymackenzie.ca, or visit: www.theauthenticfundraiser.com