What does The Martian (20th Century Fox Movie from Director Ridley Scott) teach us about Pledge Based events? In this session we will explore the strategies, tactics and metrics that are vital to the success of your pledge based events through the lens of The Martian. We will look at concepts such as building participants enthusiasm; getting everyone social; supporting participants; creating the appropriate atmosphere and tone. This will be an interactive session in which we will use a myriad of examples and success stories and, of course, situations from the movie. Prerequisite: watch the movie as we won't have time to during the session.

Learning Outcomes:

  • Importance of clear goals for your pledge based events
  • The impact of appropriate atmosphere and tone
  • Top 5 Strategies for success
  • 5 Most meaningful metrics to keep track off
  • Technology and support how to make them yours and your participants best friend
  • Tips for handling what comes your way

Nowshad (Shad) Ali, CFRE, CPBA, CPVA, CEQ

President & CEO

On Purpose Leadership Inc.

Shad’s accolades include: two Tourism Leadership Awards; a Gil Garduner Marketing Award; Business Excellence Awards and a Outstanding Fundraising Professional Award. He leads several major festivals and events including the internationally acclaimed Fireworks Festival and The Saskatchewan Marathon. Corporate Clients include: Great West Life, City of Burlington, IRRC; City of Regina and Burlington, MiEnergy, JNE Welding, Rebellion Brewing, Saskatchewan Medical Association. Not-for-profit clients include: Big Brothers and Big Sisters, Habitat for Humanity; Saskatchewan Arts Board, Meewasin, Osteoprosis Canada and The Lung Association. Shad has spoken at conferences and delivered workshops at the local, national and international level.