This two-part session will serve as a primer to prepare for successful solicitation of major gifts using the ‘moves management’ process. Participants will be introduced to this best practice methodology and be given practical guidance and techniques to encourage building strong donor relationships, which will enhance their ability to raise major gifts. This session will introduce key concepts of this methodology including the exploration of identification and qualification of major gift prospects, how to engage them with effective cultivation, and how to prepare for effective solicitation.

Learning Outcomes:

Participants will:

  1. Recognize and understand their unique role in major gift fundraising
  2. Understand the fundamentals of moves management and how to apply them to major gift fundraising
  3. Understand how to plan and prepare a major gift cultivation plan

Guy Mallabone, CFRE


Global Philanthropic Inc

Internationally recognized leader in the philanthropic profession – as a consultant, volunteer, teacher, presenter and practitioner.  He has 36 years’ experience as a fundraising professional and has worked the Arts & Culture, Social Services sectors, and Higher Education sectors.   He currently serves as President for Global Philanthropic, an international fundraising consultancy advising non-profit organizations large and small.  Guy also serves as Adjunct Professor for the Masters Program in Fundraising at the University of Bologna, Italy, and Chairs Canada Advancing Philanthropy, a national professional advocacy committee.  Guy held former Board postings with the Association of Fundraising Professionals and the CFRE Professional Certification Board. He holds a Bachelor of Commerce degree and a Masters of Philanthropy & Development.