Storyliving highlights three unique donor persona case studies and how engaging donors in ways uniquely aligned with their persona accelerated the donor development cycle resulting in major and transformational gifts. Participants will gain an understanding of donor personas, how to identify and apply them for increased major gift results.

Learning Outcomes:

  1. Get an overview of the 7 most common donor personas
  2. Learn from 3 major donor case studies illuminating donor persona cultivation tracks
  3. Receive tools to identify donor persona preferences to accelerate your development cycle
  4. Receive sample discovery questions to use in your major donor cultivation process
  5. If all goes well, get inspired and be grateful to be a fundraising professional!

Tammy Zonker


Fundraising Transformed

As Founder of Fundraising Transformed, Tammy Zonker is an envelope-pushing fundraising practitioner, inspiring international speaker, and powerful trainer in the discipline of transformational philanthropy. In 2008, after 15 years of consulting and training North American nonprofits with the big-box firms, she felt a calling to return to the front lines of fundraising the most economically challenged city in the U.S. - Detroit.

Shortly after arriving in Detroit, she led the team effort to secure a $27.1 million gift from General Motors to the United Way for Southeastern Michigan – the single largest gift in the 45 year history of the GM Foundation. In her work with The Children’s Center of Detroit, she’s led the effort to triple fundraising results in three years.  Since 2000, she’s trained and coached nonprofit organizations to raise more than $400M to support their missions across the U.S.