This inspiring session will share case studies of charities that have achieved political change in very different contexts (Europe and Latin America) and - even more critically - how that advocacy work transformed their fundraising and public engagement. Speaking from personal experience, Ruth and Alfredo will talk you through how they became fundraising activists, driving change within and outside of their charities. If your organisation has an advocacy remit or is considering engaging the public in meaningful action, this session will help you understand what underpins the most successful political campaigns and how their impact can change an organisation's culture. This session is about being brave, pushing boundaries and creating breakthrough moments that define charities and change our societies for good.

Learning Outcomes:

  1. Understand the components of highly successful political campaigns
  2. Learn how your organisation can benefit from co-creation and integrated planning
  3. Understand how advocacy and activism can impact positively on your fundraising 'bottom line'"

Alfredo Botti

Global Engagement Fundraiser


Working for more than 12 years in Fundraising and senior executive roles, Alfredo Botti has developed and delivered global and local integrated strategies and campaigns with a huge emphasis on digital communications and innovation for public engagement. He is currently working for UNHCR globally creating and supporting public engagement initiatives. He has worked worldwide at Greenpeace International supporting priority offices´ fundraising, communications and campaigns, and for World Animal Protection as Regional Executive and Programmes Director for Latin America and at the global board of directors. He founded, an NGO in Argentina which operates with a network of 50 partner organisations and has activated more than four thousand volunteers. Alfredo is a serial donor and volunteer, speaker, and member of the Resource Alliance Fundraising Online 2016 Advisory Panel.

Ruth Ruderham

Director of Development

Prince's Trust International

Ruth is Director of Development at the Prince’s Trust International where she is responsible for creating this new charity’s fundraising and income generation strategy. Ruth has worked in the voluntary sector for 15 years, leading fundraising strategies and teams at some of the UK’s best known charities, including Christian Aid, Friends of the Earth and Crisis. Most recently she was Executive Head of Fundraising and Enterprise at the Canal & River Trust, one of the UK’s largest ever start up charities. Ruth is also a Trustee of Oxfam GB, where she sits on the Trustee Audit and Finance Group and of the Galapagos Conservation Trust, where she chairs the Fundraising and Communications Committee. Ruth was awarded Professional Fundraiser of the Year in 2005 and speaks internationally on fundraising and movement building.