The Digital Outlook Report results are in, and it may surprise you or reaffirm your strategic decisions and investments this year. Data from hundreds of organizations across the globe have guided the findings - see how your organization compares! Research and report partners, Care2, hjc, and NTEN, will walk you through a recap of trends and strategies, highlighting best practices and expert insights along the way. Come prepared with your questions for digital strategy leaders representing non-profits of all shapes, sizes and budgets. Learn how they are organizing their teams, getting buy-in & budget, and executing their digital strategy. We guarantee that you will walk out with ideas to put into action immediately for your team!

Learning Outcomes:

  1. Key report findings to inform your non-profit’s digital strategy
  2. Non-profit digital trends, plans for 2017 and campaign results
  3. Key performance indicators you should be measuring to demonstrate ROI
  4. Best practices and expert insights for non-profits to guide investment in 2017

Michael Johnston

Founder and President


Michael Johnston is the President and founder of the global fundraising consultancy, Hewitt and Johnston Consultants and the co-founder of two global fundraising products: The Global Legacy Giving Group and the sports-based Fantasy Fundraising. He has been a fundraiser for 25 years, and has worked with 100’s of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation and integrated marketing – most especially how new technologies best combine with traditional ways of giving: planned giving, events, major gifts, and annual campaigns. Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation, and was its first chair of its Education Committee. He is also the Chair of the industry leading Integrated Marketing Advisory Board, – a collection of 12 of leading fundraising agencies and related industry associations working hard to help charities do a better job of integrated marketing.
Kay Marks, CFRE

Director of Development

World Animal Protection Canada

Kay Marks, CFRE, has been a fundraising professional for the past 12 years. Nine of those years were focused on healthcare philanthropy working at the Canadian Cancer Society and the last three have been focused on Animal Welfare. Currently she serves as Director of Development at World Animal Protection Canada overseeing a team of six.  Kay’s focus is on finding viable acquisition channels, maximizing the return on investment and analyzing all campaigns in order to make solid strategies. Kay was successful in leading her team in exceeding the 2015 fundraising overall budget by10%, bringing in the highest net revenue and surpassing the prior highest net revenue by 22%. Most recently, Kay co-chaired, along with the Director of Communications, and launched the successful “A New Leash on Life” lead generation campaign. This initiative was able to prove itself as a second viable acquisition channel and multi-channel fundraising campaign.