In an age when supporters no longer believe that money alone is enough to change the world, taking an integrated approach to marketing is no longer an option. However, presenting supporters with a holistic way to impact your charity's mission relies on internal integration first. This session will inspire and challenge you, sharing best practice case studies and practical models that you can apply to really engage both your colleagues and your supporters. Pushing us to think beyond our silos, Ruth and Alfredo will share their decades of joint experience of advocacy, fundraising and organisational change around the world.

This interactive workshop will take you step by step through how to integrate teams, channels and asks in order to give both your colleagues and your supporters genuine ownership of your cause. It will inspire and equip you to transform not just your fundraising but your organisation's culture and - ultimately - its impact.

Learning Outcomes:

  1. Learn how to apply specific models to help create integration across Fundraising, Marketing and Communications Departments
  2. Learn from best practice globally how to create innovative and unique propositions for your own charity
  3. Understand how fundraisers can drive cultural change across your wider charity
  4. Analyse specific examples where charities have successfully integrated different channels for maximum impact

Alfredo Botti

Global Engagement Fundraiser


Working for more than 12 years in Fundraising and senior executive roles, Alfredo Botti has developed and delivered global and local integrated strategies and campaigns with a huge emphasis on digital communications and innovation for public engagement. He is currently working for UNHCR globally creating and supporting public engagement initiatives. He has worked worldwide at Greenpeace International supporting priority offices´ fundraising, communications and campaigns, and for World Animal Protection as Regional Executive and Programmes Director for Latin America and at the global board of directors. He founded, an NGO in Argentina which operates with a network of 50 partner organisations and has activated more than four thousand volunteers. Alfredo is a serial donor and volunteer, speaker, and member of the Resource Alliance Fundraising Online 2016 Advisory Panel.

Ruth Ruderham

Director of Development

Prince's Trust International

Ruth is Director of Development at the Prince’s Trust International where she is responsible for creating this new charity’s fundraising and income generation strategy. Ruth has worked in the voluntary sector for 15 years, leading fundraising strategies and teams at some of the UK’s best known charities, including Christian Aid, Friends of the Earth and Crisis. Most recently she was Executive Head of Fundraising and Enterprise at the Canal & River Trust, one of the UK’s largest ever start up charities. Ruth is also a Trustee of Oxfam GB, where she sits on the Trustee Audit and Finance Group and of the Galapagos Conservation Trust, where she chairs the Fundraising and Communications Committee. Ruth was awarded Professional Fundraiser of the Year in 2005 and speaks internationally on fundraising and movement building.