In this session we will explore the results of several research endeavours that have provided insights into what motivates donors to make the gifts they do and to choose the charities to which they donate. We will explore connectivity between the work of Russ Prince, Judith Nichols, Guidestar, and of course, What Canadian Donors Want. The presentation will centre around the major lessons learned and the exploration of some practical applications for using these insights.

Learning Outcomes:

  1. The major motivations for donors as identified by several research projects
  2. The connection between motivation and behaviour
  3. Methods by which these motivations can influence your fundraising communications, stewardship and solicitations and recognition

Nowshad (Shad) Ali, CFRE, CPBA, CPVA, CEQ

President & CEO

On Purpose Leadership Inc.

Shad’s accolades include: two Tourism Leadership Awards; a Gil Garduner Marketing Award; Business Excellence Awards and a Outstanding Fundraising Professional Award. He leads several major festivals and events including the internationally acclaimed Fireworks Festival and The Saskatchewan Marathon. Corporate Clients include: Great West Life, City of Burlington, IRRC; City of Regina and Burlington, MiEnergy, JNE Welding, Rebellion Brewing, Saskatchewan Medical Association. Not-for-profit clients include: Big Brothers and Big Sisters, Habitat for Humanity; Saskatchewan Arts Board, Meewasin, Osteoprosis Canada and The Lung Association. Shad has spoken at conferences and delivered workshops at the local, national and international level.