In this session we will explore the results of several research endeavours that have provided insights into what motivates donors to make the gifts they do and to choose the charities to which they donate. We will explore connectivity between the work of Russ Prince, Judith Nichols, Guidestar, and of course, What Canadian Donors Want. The presentation will centre around the major lessons learned and the exploration of some practical applications for using these insights.

Learning Outcomes:

  1. The major motivations for donors as identified by several research projects
  2. The connection between motivation and behaviour
  3. Methods by which these motivations can influence your fundraising communications, stewardship and solicitations and recognition

Nowshad (Shad) Ali, CFRE, CPBA, CPVA, CEQ

President & CEO

On Purpose Leadership Inc.

Shad continues to lead two companies – On Purpose Events and On Purpose Leadership and serves on the AFP International Development Committee. His accolades include: two Tourism Leadership Awards; a Gil Garduner Marketing Award; Business Excellence Awards and a Outstanding Fundraising Professional Award. He leads several major festivals and events including the internationally acclaimed PotashCorp Fireworks Festival and The Saskatchewan Marathon (one of Canada’s top race events). Corporate Clients have included: Great West Life Assurance Co, City of Burlington, Independent Running Retailers of Canada; City of Saskatoon, Amalgamet Canada, City of Regina, MiEnergy, JNE Welding, Rebellion Brewing, Saskatchewan Medical Association and many more. Not-for-profit clients include: Canadian Red Cross, Big Brothers and Big Sisters, Habitat for Humanity; Saskatchewan Arts Board, Meewasin, Nature Canada, and Persephone Theatre among others. He has held senior roles at Canadian Diabetes Association, Osteoporosis Canada and The Lung Association. Shad has spoken at conferences and delivered workshops at the local, national and international level.