Innovation seems to mean something different depending on who you ask, so it’s no wonder so many organisations struggle with how to innovate with confidence. For charities, innovation is a survival strategy. It is not just the realm of green bean bags and whacky ideas; it is about solving strategic problems, spotting opportunities and making good ideas happen to maximize your income and impact. In this workshop, you will learn proven innovation tactics from successful companies, entrepreneurs and charities. You will leave with a set of tools to build your innovation skills, including identifying where to focus your ideas, how to develop your personal creativity, build your resilience and manage expectations because the simple fact is that not all of your ideas will be successful. This session is for any fundraiser who wants to be more strategic, more creative and raise more money.

Learning Outcomes:

  1. How to take a strategic approach to innovation and problem solving
  2. Practiced ways to develop your own personal creativity
  3. Learned proven ways to build a culture of innovation with your team
  4. Have a strategy to get the ideas with most potential to market

Lucy Gower

Founder and Director


Lucy Gower is founder and director at Lucidity. She is an accomplished trainer, coach and consultant specialising in innovation. Lucy led the first innovation team at the UK children’s charity the NSPCC and it was here that she realised that for change to happen you need a clear purpose, the best ideas, processes and technology, and most importantly you need the right people working together. Since leaving the NSPCC in 2012 Lucy has worked with over 50 organisations including Amnesty International, Cystic Fibrosis Trust, Nesta, The Children’s Society and Greenpeace to help them their teams think more clearly and work together to get better results. She is author of the best-selling book “The Innovation Workout” a blogger and conference speaker and often seen on Twitter @lucyinnovation