In the Summer of 2015, Bernie Sanders was a relative unknown. Six months later he was challenging the presumed candidate, Hillary Clinton, for the Democratic nomination – not to mention fundraising. Let’s look at the specific email strategies he employed to drive nearly 2.5 million donations from over 1 million people in 2015, and what we can take away and apply for our charitable causes – no coding required!

Learning Outcomes:

  1. Four ways to expand your email subscriber base
  2. Three keys to crafting emails that begged to be opened
  3. Two conversion strategies to use today
  4. One golden rule of effective communications to your non-profit

Speakers
Brock Warner, CFRE, bCRE-Pro

Manager, Development

War Child

Brock Warner is the Manager of Development at War Child, a humanitarian organization devoted to protecting childhood in war zones. He is responsible for the annual and monthly programmes, donor services management and appeal integration. He has travelled to South Sudan on behalf of War Child, and travels across Canada to present on behalf of War Child. He's presented at industry leading fundraising conferences in Canada on topics related to integrated campaign strategy and ePhilanthropy, is a TEDx presenter, and a Humber College Fundraising Mangement alumni. In Fall of 2016, he will be teaching ePhilanthropy at Humber College as well. You can follow him on Twitter at @brockwarner, or connect with him on LinkedIn.