Not-for-profits have many options beyond the ubiquitous Google Grant campaigns. In this session, specialists from Cornerstone Digital Marketing will take you through how to run successful and integrated campaigns across such platforms as Google, Facebook, Criteo, Instagram, Bing, Twitter and YouTube. They will be sharing special insights on when to use your Google Grant and when to pay for keywords. Finally, the session will conclude with an overview of how your tracking and analytics can tie all of these platforms together so you can have a consolidated record of performance. This not-to-be missed session features experts from Cornerstone Digital – a Premier Google Partner, Bing Ambassador and Google Analytics certified organization. Cornerstone provides digital marketing services for some of the most iconic brands in North America including UNICEF, MS Society of Canada, Sleep Country, Canon, Rogers, Comwave, Henry’s, and many more.

Speakers
Geneviève Larose

Account Supervisor

Cornerstone Digital

Geneviève is a fully bilingual English and French digital marketing specialist with extensive experience creating successful performance-driven online marketing programs for both consumer and business markets. She has comprehensive knowledge in Digital Strategy and Execution, Search Engine Marketing (SEM), Display Advertising, Video Advertising, Web Tracking and Analytics, Search Engine Optimization (SEO), E-Commerce, Online Lead Generation, and Brand Strategy.

Duong Thai

Director

Cornerstone Digital

Duong leads Cornerstone’s Digital Business. He is an expert in Paid Search (AdWords, Bing, Facebook), Google Analytics, Search Engine Optimization (SEO), Digital Strategy and Execution, Social Media Strategies, Web Tracking and Analytics (Google Analytics, Omniture), Online Ad Serving Platform (DFA, DFP - DoubleClick/Dart),Web Development, Web Usability and Design, A/B or Multivariate Testing, Online Lead Generation, and Ecommerce.