This session will focus on tactical ways to improve your charity’s website, to raise more money and engage supporters. It will cover how to understand your target audience in an online context, how to use images, video and words to evoke action as well as the pros and cons of websites and landing pages. This session will show you charity fundraising website examples, explain why they are good or bad, as well as explain the techniques that are being used to make them work. To make this a really interactive session, I will ask you to contribute by allowing me to look at your websites, LIVE. I will give you practical and not-too-technical tips (no coding stuff here!) to take away, so that you can make some small changes that will have huge impact. At the end of the session you will receive a simple reference tool for assessing your own website.

Learning Outcomes:

  1. Understand your target audiences and what you want them to do online
  2. How to use images, video and words on your website to get your supporters to take action
  3. Know how to brief your communications team or agency to get your website working for fundraising
  4. Feel more knowledgeable about your website and confident to make decisions to make it more effective for fundraising

Speakers
Sean Triner

Fundraising Evangelist

Pareto Fundraising

Sean started his career in fundraising straight from Uni.  Working through events to direct marketing in the UK, to boss of fundraising and marketing for Mind, a mental health charity.  In 2002 he set up Pareto in Australia with a friend. More recently this is what fundraiser’s have had to say about Sean…

“Sean's presentation was clearly created with thought, effort and purpose. The statistics used help to paint a picture of the donating public and how we, as fundraisers, can connect with them.” Charles Hirsch, Communications Manager, Special Olympics Massachusetts

“A great opportunity to get some insight about non-profit marketing. I like how Sean is interactive and engaging, with real examples of organizations that get results.” Kyla Karakochuk, Marketing and Communications Officer, United Way Central & Northern Vancouver Island