Whether new ideas that you are pitching to your management or colleagues, funding requests for your organization or rallying the volunteers while building awareness, wherever you are in your fundraising career, you need to be able to influence. Storytelling is already in your DNA and human beings learn and remember through story. It is also your most powerful influencing tool because a story told well connects with the listener, evokes emotion and inspires them to take action. In this session you will learn the essential ingredients for crafting your own powerful stories and learn how to tell them in a way to engage and inspire your audience.

Learning Outcomes:

  1. How to better understanding your audience
  2. How to find stories
  3. Create tactics to craft inspiring and engaging stories for different audiences
  4. Develop your confidence for telling powerful stories

Lucy Gower

Founder and Director


Lucy Gower is founder and director at Lucidity. She is an accomplished trainer, coach and consultant specialising in innovation. Lucy led the first innovation team at the UK children’s charity the NSPCC and it was here that she realised that for change to happen you need a clear purpose, the best ideas, processes and technology, and most importantly you need the right people working together. Since leaving the NSPCC in 2012 Lucy has worked with over 50 organisations including Amnesty International, Cystic Fibrosis Trust, Nesta, The Children’s Society and Greenpeace to help them their teams think more clearly and work together to get better results. She is author of the best-selling book “The Innovation Workout” a blogger and conference speaker and often seen on Twitter @lucyinnovation