Ultimately, major gift fundraising means asking someone for money face-to-face. Not an easy task and not a natural thing in many ways. But if you are going to be successful in major gift fundraising, you need to be successful in major gift solicitation. Struggling to find the best strategy to ask for money? Not sure how to get to the moment of making the ask? Looking to find the correct words? Attend this practical and fun session and learn the strategic overview of major donor solicitation. This session will review the elements that influence a decision, examine the psychology of a successful ask and the secrets to success; and have fun participating in solicitation role play.

Learning Outcomes:

  1. Understanding the importance of effective face-to-face solicitation to building a successful major gift program
  2. Understanding how effective solicitation can produce dramatic success in a development operation
  3. Understand the psychology of effective asking, and the techniques of how to present an effective ask to a prospect

Guy Mallabone, CFRE


Global Philanthropic Inc

Internationally recognized leader in the philanthropic profession – as a consultant, volunteer, teacher, presenter and practitioner.  He has 36 years’ experience as a fundraising professional and has worked the Arts & Culture, Social Services sectors, and Higher Education sectors.   He currently serves as President for Global Philanthropic, an international fundraising consultancy advising non-profit organizations large and small.  Guy also serves as Adjunct Professor for the Masters Program in Fundraising at the University of Bologna, Italy, and Chairs Canada Advancing Philanthropy, a national professional advocacy committee.  Guy held former Board postings with the Association of Fundraising Professionals and the CFRE Professional Certification Board. He holds a Bachelor of Commerce degree and a Masters of Philanthropy & Development.