Ultimately, major gift fundraising means asking someone for money face-to-face. Not an easy task and not a natural thing in many ways. But if you are going to be successful in major gift fundraising, you need to be successful in major gift solicitation. Struggling to find the best strategy to ask for money? Not sure how to get to the moment of making the ask? Looking to find the correct words? Attend this practical and fun session and learn the strategic overview of major donor solicitation. This session will review the elements that influence a decision, examine the psychology of a successful ask and the secrets to success; and have fun participating in solicitation role play.

Learning Outcomes:

  1. Understanding the importance of effective face-to-face solicitation to building a successful major gift program
  2. Understanding how effective solicitation can produce dramatic success in a development operation
  3. Understand the psychology of effective asking, and the techniques of how to present an effective ask to a prospect

Guy Mallabone, MA, CFRE

President & CEO

Global Philanthropic (Canada)

Guy Mallabone, MA, CFRE, is an internationally recognized leader in the philanthropic profession – as a consultant, volunteer, teacher, presenter, best-selling author and practitioner.  He has worked as a professional fundraiser since 1980 in the Arts & Culture, Social Services, and Higher Education sectors, serving as the Chief Development Officer at the University of Alberta and as Vice President and Chief Development Officer at SAIT Polytechnic.  He current serves as President and CEO for Global Philanthropic (Canada), an international fundraising consultancy advising non-profit organizations large and small.

Guy also serves as Adjunct Professor for the Masters Program in Fundraising at the University of Bologna, Italy; is a member of the Program Advisory Committee for Carleton University’s Masters’ Program in Philanthropy and Non-Profit Leadership; and Chairs Canada Advancing Philanthropy, a national professional fundraising advocacy group.  Guy has also served as a member of the international Board for the Association of Fundraising Professionals and the CFRE Professional Certification Board. He holds a Bachelor of Commerce degree and a Masters of Philanthropy & Development, and was identified by Alberta Venture Magazine as one of Alberta’s 50 most influential citizens and by the Calgary Herald as one of Calgary’s most 20 most compelling citizens.  Guy is Editor of the Globe & Mail best-selling fundraising book, Excellence in Fundraising in Canada.