DATE: Wednesday, September 28th, 2016
LOCATION: Living Arts Centre - 4141 Living Arts Drive, Mississauga ~ MAP
TIME: 8:00 am Breakfast ~ 8:30-10:00 am Presentation
COST: Members $35 ~ Non-Members $45

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Panelists will highlight tips for the non-profit sector on how to maximize the potential that lies within the evolution of the corporate – charity partnership. Corporate giving has become more focused, aligned with business strategies and brands, and directed to organizations that can make a difference to both a company’s bottom-line and in society while appreciating the leverage of the non-profit brand, and the value it can bring to a corporate partner.

In the evolution of the corporate - charity partnership, giving has become more focused, aligned with business strategies and brands, and directed to organizations that can make a difference to both a company’s bottom-line and in society. At the same time, the non-profit brand brings important value and leverage to a corporate partner. Corporate leaders from the Peel region will share their insights into how to maximize the potential of the corporate - charity partnership.

Session objectives include:

  1. Learn future trends and challenges related to leading companies’ corporate giving
  2. Hear panelists perspectives on philanthropic trends and their own companies’ corporate social responsibility programs
  3. Gain insight on how to better equip yourself to develop new and long lasting corporate partnerships
  4. Understand what corporations are expecting from charities, with an emphasis on stewardship, impact, branding and volunteer opportunities

Speakers
Natasha Bond

Head of Corporate Affairs

Amgen Canada Inc.

Natasha Bond has almost 30 years experience in corporate affairs in a variety of industries including the pharmaceutical industry, manufacturing, transportation and non-profit. She is currently responsible for corporate affairs internal and external communications at Amgen Canada Inc. where she works closely with members of the local executive team and the global headquarters to develop and implement local communications strategy and public relations initiatives. Natasha also directs community investment and philanthropy activities. Natasha particularly enjoys establishing a new corporate communications and community/stakeholder relations capabilities and mentoring young people. Prior to joining Amgen, Natasha held leadership roles in communications and public relations with Altana Pharma, GlaxoSmithKline, Purolator Courier and Moore Business Forms & Systems. She holds a B.A. from the University of Toronto and an MBA from Niagara University in the USA.

Anita Booth

Director of Marketing & Community Relations

Genworth Canada

Anita Booth is an accomplished marketing executive with a wealth of experience in financial marketing. Anita has a well rounded suite of business competencies including business leadership, strategic planning, public relations, sponsorship and brand management. She has held management positions for two of the largest banks in Canada - RBC and TD Canada Trust. Anita joined Genworth Canada in 2005 as their Marketing Leader and built their marketing and public relations platform from inception.

In 2012, the company’s Corporate Responsibility was added to her portfolio and she proudly works with many charitable organizations such as Habitat for Humanity Canada, EVA’s initiatives for homeless youth, Home Suite Hope, Wellspring and many others. She has developed a CSR strategy that provides focus and direction for the business which includes employee and customer engagement.

Ken Mayhew

President & CEO

William Osler Health System Foundation

Ken Mayhew is President & CEO of William Osler Health System Foundation (the Foundation).  The Foundation has just finished its third consecutive year of significant revenue growth and is currently in a $100M Campaign supporting the redevelopment of Peel Memorial, Etobicoke General and Brampton Civic hospitals.

Prior to joining Osler, Ken spent over 20 years with the MS Society of Canada and was responsible for all aspects of marketing, communications and fund development for a program with almost 1 million active donors, raising over $50 million annually.

Ken is President of the GTA Chapter of Association of Fundraising Professionals (AFP).  Ken is a frequent contributor to media and industry discussions on fundraising trends, costs and evaluation and serves as a member of Ketchum Canada’s National Advisory Board.

Most recently, Ken received a CEO in Action award from the prestigious Diversity Journal for his work in inclusive fundraising.  

Ken, his wife Suzanne and two young daughters are long time, active Etobicoke residents.

Faisal Yousuf

Associate Vice President, Branch Strategy & Solutions

TD Canada Trust

Faisal Yousuf is the Associate Vice President in Branch Strategy and Solutions Group within TD. Faisal joined TD in 2004 and has worked progressively through many different areas of the Sales Solutions Group, Wealth Management and, most notabley, Retail Banking.  His current role involves overseeing the link between head office and retail banking, ensuring there is fluent and efficient communication, strategy and productivity. He has a strong focus on people development, community involvement and business results.

Faisal has a B.COMM & MBA degree from the University of Windsor, and is also heavily involved with initiatives, including the Regional Board for TD Friends of the Environment, Executive Sponsor for TD at Toronto Region Immigrant Employment Council, Cabinet Chair for Major Individual Giving Cabinet for United Way and Board Member for William Osler Foundation.  When not in the office, Faisal enjoys spending time playing squash with his children.