This presentation explores how donors choose to give. Participants leave with solid and clear examples of how they can improve their fundraising by reaching and more effectively engaging donors. We will examine practical examples and leave with ways we can use immediately to increase our fundraising and improve donor relations.

Wayne Olson

President & Owner

Wayne Olson Consulting LLC

Wayne Olson advises charities on fundraising, capital campaigns and planned giving, and advises for-profit corporations on motivation, sales, leadership and employee morale. His specialty is donor relations and explaining planned giving and all fundraising in easy-to-understand terms. Wayne is the author of three books on fundraising including his newest, The Disney Difference, and is a regular contributor to Planned Giving Today. In 2014, Wayne received the Most Inspirational Speaker of the Year award from Fundraising Success Magazine. Wayne earned his undergraduate degree from the University of Florida and his law degree from Stetson University College of Law. Wayne’s clients include: Ronald McDonald House Charities, Meredith College, CASE District III, The National Museum of the Marine Corps, Westminster Canterbury Lynchburg, the National D-day Memorial, Patrick Henry Children’s Services, and many more.