Do you want your corporate funders to LOVE the proposals you prepare for them? Do you want your corporate asks to be successful? More importantly, do you want them to build into long term partnerships? A new approach is required that puts the Corporate Funder at the CENTRE of your process.

* Establish the BASICS you need to get started

* Identify the RIGHT companies to build a relationship with

* Create a plan to KEEP the partnership thriving

Learning outcomes

* Steps to take BEFORE you write a proposal

* How to tap into multiple budgets to unlock MAXIMUM investment

* Checklist to create long term PARTNERS

Heather Nelson, MBA, CFRE


Cause Marketing, Corporate Partnerships and Fundraising Consulting

Building on over 20 years in the charitable sector, Heather recently started a cause marketing, corporate partnership consultancy and is currently working with War Child and Royal Botanical Gardens. Prior to this new adventure, she was at Food Banks Canada where she developed a corporate partnership program that grew from $1M to $9M. Working alongside a wide variety of corporate partners, she worked on retail, digital, and employee campaigns and focused on developing great relationships along the way. Heather is deeply engaged in the sector, having been on the Board of Directors at AFP Golden Horseshoe and is currently on the Board of Directors at Canadian Feed the Children. Heather teaches Introduction to Fundraising at Ryerson University. In her spare time, she manages her son’s hockey team and squeezes in some time to connect with nature.