If you want your fundraising to succeed you need a robust case for support. There are no shortcuts to the hard work of case development. This session is as old school as you can get. It provides step by step instructions on how to build a case peppered with stories of the misadventures of an itinerant case writer turned fundraiser. After 30 years, I have a love/hate relationship with case development but I know the case is the most important piece of literature in a fundraising campaign so I commit to the journey and reap the rewards. With this how-to session you will too.

Learning outcomes:

Gathering and organizing the 10 essential elements of the case

Recruiting the case development team and understanding who does what

Writing the case and most important of all, getting the case approved

Finding and telling compelling stories that inspire donations

Tracey Bailey, CFRE

President & CEO

Grand River Hospital Foundation

Tracey Bailey brings more than 30 years of fundraising expertise, communications savvy and non-profit sector leadership to GRHF. She spent 20 years in non-profit management consulting working with more than 50 charities across the country. She started working exclusively in health care philanthropy 10 years ago. In her career, Tracey has directed eight capital campaigns with goals ranging from $3M to $500M and is about to embark on her ninth. As a volunteer Tracey trains and coaches young professionals and board directors in the non-profit sector and is engaged with a number of organizations to alleviate poverty in her community and around the world.