This seminar will show you how to maximize the income you earn from your monthly giving program. Sharing lessons learned from a decade of testing, trial and error, join two leaders from the Red Cross as they review some quick wins and operational changes you can make quickly to increase your income. From practical steps and operational insights, you will also learn about an established and effective, ROI positive monthly donor retention strategy with a focus on stewardship and an appropriate focus on donor services.

You will benefit from this session if you have a monthly giving program small or large, as the lessons learned can be applied to a file of any size.

Learning Outcomes

  1. A checklist of operational quick wins you can implement in your monthly giving program
  2. How to harness a retention strategy to improve your bottom line

Jay Hollister

Director, National Donor Experience & Engagement

Canadian Red Cross

Jay Hollister is Director, National Donor Experience & Engagement at the Canadian Red Cross. Jay is a customer experience professional with 10 years’ experience working in both the for-profit and non-profit spaces. In his current role, Jay oversees supporter services, loyalty & retention programs, telephone fundraising and all donor communications. Previously, Jay worked in the business process outsourcing vertical, supporting financial services companies with contact centre and customer experience solutions. He was responsible for business operations and client services for a large Canadian credit card issuer.  A graduate of the University of Ottawa and Algonquin College, Jay has a Bachelor’s degree in American history and completed a post-graduate program in Project Management. 

Michelle Lonergan

Director of Philanthropy Business Operations

Canadian Red Cross

Michelle Lonergan works at the Canadian Red Cross as the Director of Philanthropy Business Operations.  She is accountable for the governance and oversight of business systems and support for the Philanthropy team across the country. In this role she provides leadership to the various channels which drives the framework that supports the team’s goals and objectives. Previous to this role at the Red Cross, Michelle was in charge of the face to face and telemarketing activities across the country.  Before the Red Cross, Michelle was a Senior Database Management and Fundraising Consultant for JMG Solutions Inc. and since 2001, Michelle has worked with over 100 non-profit organizations across Canada.  Michelle integrates her business operations role with her Fundraising experience and truly believes that good data is the cornerstone for any successful Fundraising program.