What does it take to be a leader in your role, in diversity, in our sector, and beyond? Join industry experts Wayne Olson, Marva Wisdom and Bruce MacDonald as they share their perspectives on leadership. This powerhouse trio will open your heart and mind on what it takes to be an amazing leader in fundraising, and will challenge how you think about diversity, inclusion, community, advocacy, and more. Each of these speakers has made a tremendous impact in their respective areas of work, and all are accomplished leaders. Engaging and thought-provoking, you’ll come away inspired on what else you can do to lead from where you stand!

Bruce MacDonald

President & CEO

Imagine Canada

Who would have thought that operating carnival games and rides would lead to a career in social good? Nobody, really. Well – over 30 years later, Bruce is still at it. From having served as CEO of Big Brothers Big Sisters of Canada for ten years and prior to that as the organization’s Vice-President of Marketing, Bruce has led major change initiatives and developed long and innovative partnerships with corporations and other charities. A wide and varied career, working with different parts of the sector has lead him to Imagine Canada – working with young people, older adults, sports and recreation and community service clubs. Bruce holds a Bachelor of Commerce in Sports Administration, a Masters in Management in the Voluntary Sector and a Guinness Book of World Records.



Wayne Olson

President & Owner

Wayne Olson Consulting LLC

Wayne Olson advises charities on fundraising, capital campaigns and planned giving, and advises for-profit corporations on motivation, sales, leadership and employee morale. His specialty is donor relations and explaining planned giving and all fundraising in easy-to-understand terms. Wayne is the author of three books on fundraising including his newest, The Disney Difference, and is a regular contributor to Planned Giving Today. In 2014, Wayne received the Most Inspirational Speaker of the Year award from Fundraising Success Magazine. Wayne earned his undergraduate degree from the University of Florida and his law degree from Stetson University College of Law. Wayne’s clients include: Ronald McDonald House Charities, Meredith College, CASE District III, The National Museum of the Marine Corps, Westminster Canterbury Lynchburg, the National D-day Memorial, Patrick Henry Children’s Services, and many more.

Marva Wisdom, M.A. (Leadership)

Principal & Founder

Wisdom Consulting

Marva Wisdom is a highly respected facilitator, moderator and speaker, providing clients with the tools and courage they need to facilitate meaningful growth through leadership, effective engagement, diversity and inclusivity. Marva is the co-founding president and managing director of the newly formed Canadian Black History Projects which manages TD Bank’s Black History programming. She is also the director of community engagement and outreach for the ground-breaking Black Experience Project (GTA). Marva is a past member, Friends of the Committee for the Canadian Museum for Human Rights. An avid community builder, she has been honoured with a Queen’s Diamond Jubilee Medal and YWCA’s Woman of Distinction Award. Marva has a Masters of Arts in Leadership from the University of Guelph and serves on its College of Business and Economics leadership program advisory board.