DATE: Tuesday, February 7, 2017
LOCATION: United Way of Peel Region Boardroom, 90 Burnhamthorpe Road West, Suite 408, Mississauga, ON, L5B 3C3 ~ Please note that webinars are delivered through AFP International and must be viewed in-person at this location. ~ MAP
TIME: 1 p.m. - 2:00 p.m.
COST: Members: $25.00 Non-Members: $35.00 (+ HST)


Fundraisers: there are just six things you absolutely need to know to get a good return on your communications investment. Join Tom Ahern as he guides you through his Six Sacred Realizations of Donor Communications (cue the calming music). Realization #1: Your case for support is NOT about your organization's need for cash. It's about the savory, enticing opportunity you've put in front of the prospect. #2: Every donor communication sends a message. Alas, it's often the wrong message. #3: Give your donor an important job to do ... AND MORE! Collect 'em all. You WILL make lots more money.

After taking the workshop:

  1. You will have a solid basis for your communications program.
  2. You'll understand why donor-centricity is key to growing fundraising result

AFP Greater Toronto Chapter would like to thank United Way of Peel Region for hosting this webinar.

Tom Ahern


Ahern Donor Communications, Ink.

Tom Ahern is considered a world-class expert on donor communications. He applies the discoveries of psychology and neuroscience to the business of attracting and retaining donors. He's authored five well-received books on the topic. Each year, he trains thousands of fundraisers internationally and has audited the donor communications of major organizations such as USA for UNHCR. He is a copywriter by profession. His direct-mail clients include the Sharp hospital system in San Diego, recognized as one of America's most successful healthcare fundraising operations. He composes a half-dozen capital campaign cases annually, including a recent award-winning case for Bow Valley College (Calgary). He sits on the advisory board at the Centre for Sustainable Philanthropy, Plymouth University (UK), founded by Prof. Adrian Sargeant and psychologist Jen Shang.