DATE: Tuesday, February 7, 2017
LOCATION: United Way of Peel Region Boardroom, 90 Burnhamthorpe Road West, Suite 408, Mississauga, ON, L5B 3C3 ~ Please note that webinars are delivered through AFP International and must be viewed in-person at this location. ~ MAP
TIME: 1 p.m. - 2:00 p.m.
COST: Members: $25.00 Non-Members: $35.00 (+ HST)


Fundraisers: there are just six things you absolutely need to know to get a good return on your communications investment. Join Tom Ahern as he guides you through his Six Sacred Realizations of Donor Communications (cue the calming music). Realization #1: Your case for support is NOT about your organization's need for cash. It's about the savory, enticing opportunity you've put in front of the prospect. #2: Every donor communication sends a message. Alas, it's often the wrong message. #3: Give your donor an important job to do ... AND MORE! Collect 'em all. You WILL make lots more money.

After taking the workshop:

  1. You will have a solid basis for your communications program.
  2. You'll understand why donor-centricity is key to growing fundraising result

AFP Greater Toronto Chapter would like to thank United Way of Peel Region for hosting this webinar.

Tom Ahern


Ahern Donor Communications, Ink.

In November 2016, the New York Times called Tom Ahern "one of the country’s most sought-after creators of fund-raising messages." He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of attracting and retaining donors. He's authored five well-received books on that topic, with two more in the pipeline. Each year, he trains thousands of fundraisers internationally through conferences and webinars. He is an award-winning copywriter and journalist. His recent clients for direct mail, capital campaign case statements, audits and training include Lucile Packard Children's Hospital at Stanford, the Anchorage Museum, Sharp Healthcare (nonprofit hospitals in San Diego), the United Nations High Commissioner for Refugees (USA), Oxfam AU, the Gettysburg Foundation, International AIDS Vaccine Initiative, Lollypop Farm, Friends of the Mississippi River, Connecticut Forest and Park Association ... and dozens more, large and tiny.