DATE: Wednesday, April 19, 2017
TIME: 8:00 - 8:30 am: Continental breakfast and networking ~ 8:30 – 10:00 am: Presentation
LOCATION: CN Room, Living Arts Centre, 4141 Living Arts Dr., Mississauga, ON L5B 4B8 ~ MAP
COST: Members: $35.00 Non-Members: $45.00 (+ HST)


Write With Love, Design With Love: Agents of Good Throw Down Everything We've Learned About Brilliant Storytelling and Engaging Design

We’re not competitive or anything, it comes from a good place, but we work harder every single day to show more donor love. Jen challenges John to make the reply form irresistible. John challenges Jen to make the donor a hero. A battle of Agents with the donor being the winner! In this session, you are the winner too. You’ll see all our best tips, tricks and secrets from decades of working together and separately (but still sharing and arguing) for more organizations than we can count. Make the simple but critical shift from “what we do” to “what you make possible”, and see it come to life in stories and design. Zero in on the core values of your donors and demonstrate how giving to your organization brings those values to life. Oh, and did we mention you’ll feel good AND raise a ton more money too?

Learning Outcomes:

  1. Everything you need to know about writing and design techniques that are raising more money right now—and building amazing donor relationships
  2. Making creative use of voices, and how to use our (until now) top secret and well-curated list of perfect interview questions to get you the stories and feelings you need
  3. What appropriate, effective and beautiful design looks—and more importantly FEELS—like in action

John Lepp


Agents of Good

John Lepp is a partner at Agents of Good. A collective of passionate and game changing fundraisers who spend most of their day championing your donors and telling great stories.

Jen Love


Agents of Good

Agent Jen Love is a storyteller. And not in a poetic sense. In a fumbling, arm-waving, half-sentence-speaking, let's-get-to-the-heart-and-the-feelings sense. Write drunk, edit sober...even if you’re only drunk on emotions. Inhaling an attitude of gratitude and exhaling #donorlove, Jen’s title is Partner at Agents of Good, a collective of donor champions.